Below are our reports relating to SEO. Some reports are specific to search engine optimisation, while some cover other topics related to search marketing more broadly. If you can't find what you're looking for, let us know and we'll try to help.
Search Engine Marketing Trends Briefing November 2009
Econsultancy's Search Engine Marketing Trends Briefing is a free nine-page report that provides a quick, comprehensive snapshot of both the paid search and natural search (SEO) marketplaces. It contains information including market valuations and growth, new trends and developments, statistics and other related resources.
SEO Agencies Buyer’s Guide 2009
Please note: There is a newer version of this report available
Our SEO Agencies Buyer’s Guide focuses on the UK search engine optimisation (SEO) marketplace and contains detailed information about the trends and issues affecting this particular sector of digital marketing, as well as advice about how to find the right agency. The report contains extensive insight from the front-line of the natural search industry, in addition to profiles of 31 leading agencies.
The Future of Digital Marketing 2009 - Presentations
Please note: There is a newer version of this report available
The presentations (in Powerpoint and PDF files) from The Future of Digital Marketing event on 17th June 2009 in London, UK.
Social Media Marketing and Monetisation
42-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein for the SIPA (Specialist Information Publishers' Association) Annual Conference on 8th July 2009 in London, UK.
Using social media for marketing and monetisation - A Twitter case study on Econsultancy.com
33-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein with a case study on how Econsultancy have used social media, specifically Twitter, for sales and marketing online. Includes detailed data on commercial metrics and KPIs.
Content as Marketing - Using your CMS to acquire more customers online
Presentation by Econsultancy CEO Ashley Friedlein about how your CMS (content management system) can actually be used to acquire more customers online.
SEO Performance Audit - Digital Marketing Template Files
What does a good SEO audit look like? What should you expect? Download this template to understand some of the factors you should consider when assessing your site.
Search Engine Marketing: SEO – Digital Marketing Template Files
Natural search (SEO) is integral to an effective online presence. To help you engage in this complex area, Econsultancy has created relevant documents to help you understand various SEO techniques and practices.
UK Search Engine Marketing Benchmark Report 2009
Please note: There is a newer version of this report available
This 71-page report contains a detailed analysis of the UK search marketing environment, covering search engine optimisation, paid search and social media. Based on a survey of 800+ companies.
Search Engine Optimization (SEO) - Best Practice Guide 2009
Please note: There is a newer version of this report available
Our comprehensive SEO Best Practice Guide will help you understand search marketing like never before. It contains everything you need to know about search engine optimization, whether you work for an in-house client team or agency-side.
