Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.
Presentations from Econsultancy's Funnel event which took place on 8 October 2013, where over 500 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.
The Integrated Customer Experience Report 2013, carried out in association with CACI, examines how organisations are approaching the topic, and what they regard as key factors for success. This report is based on a survey of nearly 900 companies and agencies, carried out in June and July 2013.
Presentations from JUMP, online and offline marketing all joined up, event on 9th October 2013. Over 1,200 digital marketers attended to hear from those leading the way in multichannel marketing.
Econsultancy's UK Internet Statistics Compendium is a comprehensive collection of the most recent worldwide statistics and market data publicly available on online marketing, e-commerce, the internet and related digital media.
The Digital Marketing: Organisational Structures and Resourcing Best Practice Guide is an update on the 2011 report of the same name, and is based on interviews with senior employees at companies across a range of business sectors, as well as an online survey of senior digital professionals within Econsultancy's user base. Written by experienced blogger, writer and consultant Neil Perkin, the report makes best practice recommendations designed to help you respond to the challenges faced by managers and organisations when structuring your digital marketing capability.
Econsultancy's Q3 2013 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, explores the topic of media optimisation, and how companies can ensure the most effective use of their budgets in helping them to meet their business goals. The report is based on a survey which has attracted 600 respondents globally.
Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape. The latest report, published in September 2013, explores the topic of media optimisation, and how companies can ensure the most effective use of their budgets in helping them to meet their business goals.
The second annual State of Digital Marketing in Asia report, published by Econsultancy in association with Campaign Asia-Pacific, looks in detail at the relative levels of spending across different marketing channels, how companies are measuring marketing effectiveness and examines the existing levels of industry skills and knowledge.
Produced in association with Acxiom, an enterprise data, analytics and software as a service company, this briefing explores the extent to which the use of data drives customer centricity and the key steps organisations need to take to instil a customer data culture. The report also looks at the implications of consumer privacy regulation and the importance of the value exchange in a cookieless world.
The Cross-Channel Marketing Report 2013, carried out in association with Responsys, contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing. This second report is based on a survey of nearly 900 companies and agencies, carried out in April and May 2013.