Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.
The Cross-Channel Marketing Report 2013, carried out in association with Responsys, contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing. This second report is based on a survey of nearly 900 companies and agencies, carried out in April and May 2013.
Econsultancy's Baidu Search Best Practice Guide, sponsored by China Search International, provides detail on the key differences between Baidu and other search engines, what steps you need to take to get started and what you should do to ensure success.
The Econsultancy / nma Digitals Awards 2013 were held on the 27th June 2013. The awards celebrate, recognise and award excellence in digital marketing and ecommerce. This report showcases the submissions from the winning and highly commended entries in each of the categories.
The Australia User Experience Report, published by Econsultancy in association with Macquarie Telecom, is based on a survey of digital marketing and ecommerce professionals from around 200 Australian companies. The research, conducted in May and June 2013, looks at the extent to which companies are committed to delivering a good digital user experience, and the challenges they face in doing so.
Every business should keep a record of its online assets. Use this template to plan and log details of your domain names, email addresses, website logins, website information, third party logins and design elements.
Being able to structure your overall digital marketing strategy is essential to make sure that the individual elements of your overall marketing work as best as they can. In this section, you will find information that can help you effectively manage and own your online assets.
Need help with an area of digital marketing? Econsultancy’s Template Files provide over 40 core, customisable documents that range from social media and paid search through to affiliate marketing and usability. An invaluable resource for anyone, at any level.
This Econsultancy report about the digital landscape in Russia is the third in a series of briefings focused on emerging markets, aimed primarily at those outside these countries who are looking for an overview.
The Australia Cross-Channel Marketing Report, sponsored by Experian Marketing Services, looks in detail at the level of integration of different digital channels, use of cross-channel technology and barriers to success. The research is based on a survey of nearly 200 Australian digital and ecommerce professionals working for brands and agencies.
The sixth annual Online Measurement and Strategy Report, carried out in association with web analytics consultancy Lynchpin, contains a comprehensive analysis of issues affecting the web analytics industry and valuable insights into the use of analytics and business intelligence tools.