| Date | 9:00am 12th November – 6:00pm 13th November 2013 |
|---|---|
| Venue | Hotel Holiday Inn Glenmarie, Kuala Lumpur, Malaysia |
| Trainer | Eu Gene Ang |
| Duration | 2 days |
About the course
Overview
UK's most popular Digital Marketing course is now in Malaysia!
A 2 day digital university that will introduce marketers to a complete overview of all the essential digital marketing disciplines, how they can work together in your marketing strategy and helps to highlight areas for further in-depth learning.
This intensive 2-day course is a great place to start your digital marketing training. The course gives you a complete overview of the exciting areas of digital marketing, knowledge on how to effectively leverage the new media and integrate them into your overall marketing strategy.
Programme
This 2-day programme is designed for professionals who have basic to intermediate understanding of digital marketing. It covers the key considerations for digital marketing, how to build a great online strategy and assesses what the future has in store. You will learn the various customer acquisition tools (like paid search and SEO), customer engagement channels (like Facebook, Youtube, etc) and how to integrate them into your marketing strategy.
Who should attend?
Marketers, senior managers and business owners who want to understand the impact of digital marketing on their business.
How will I benefit?
Upon completion of this course, you will be able to:
- Understand how to integrate online marketing to your overall marketing strategy
- Leverage online customer acquisition tools like paid search and SEO
- Use customer engagement channels, like social networking sites, for customer relationship
- Evaluate your current online strategy, measure and analyse future online marketing tactics
FREE 1 year Silver Membership (WORTH USD495 or RM1,500) for every course participant!
Econsultancy's Silver Membership (USD495/year) offers unparalleled access to Econsultancy's rich resources of digital marketing reports, best practise and beginner's guides, stats, events, blogs and forums.
What will I learn?
This robust 2-day course contains 4 main modules, and includes real life case studies and relevant role plays for you to work through.
Setting the Stage
- The digital marketing landscape
- The new marketing paradigm
- Knowing your customers online
- Your website and web usability
- Online measurement and analytics
Customer Acquisition Channels
- E-mail marketing - considerations & best practices
- Paid search - how to leverage this powerful tool
- Search Engine Optimization (SEO) - how to do it better
- Affiliate marketing - what it is and how to deploy it
Customer Engagement Channels
- Social Media Marketing - how to do it right
- Geo-location - are you ready?
- Mobile marketing - key considerations for effective use
- Group Purchasing - just a fad or a long term tool?
Integration
- How to build your dream online strategy
- Key integration considerations
- The future of digital marketing, and further reading
Trainer
Eu Gene Ang
Founder and Principal Trainer, Click Academy Asia
Eu Gene Ang founded and managed a highly regarded regional digital agency based in Singapore which was a finalist in Marketing Magazine’s Digital Agency of the Year 2011 award in Singapore. He provides digital marketing consulting and training to global clients like Siemens, Fujitsu, Estee Lauder, Sennheiser, Samsung, Bausch & Lomb, and regional firms like Digi, Marie France, Kurnia, Lunch Actually, OCBC, Singapore Polytechnic, Nanyang Technological University among others.
Prior to this, Eu Gene has spent 15 years in marketing and sales in top global firms like 3M, FedEx and DHL. Eu Gene is a Qualified Google AdWords individual and Certified in Advanced Search Engine Marketing and Top SEO Placement awarded by Search Engine Workshops. Eu Gene specializes in digital strategy, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM) and analytics, and holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore.
