About the course
Overview
This one-day course is Econsultancy's most popular introduction to social media marketing and online PR.
You'll be able to plan and implement your ideal strategy using user-generated content, including monitoring positive and negative brand perception through tools such as Facebook and Twitter, and increasing brand engagement. It also explores areas such as social governance and wider social business concepts.
Programme
Attendees will be able to evaluate their current approach to social media, reputation management and online PR.
The workshop comprises a mixture of trainer-led teaching, group and individual exercises and discussion. The trainer will provide a number of up to date practical tips, tools and useful planning techniques, as well as helping delegates to identify the social opportunities (and weaknesses) within their individual situations.
The sessions will focus elements such as:
- Established and emerging social terms and concepts
- Understanding the social positioning of organisations
- Social business vs. Social media
- Online reputation management
- Social analysis, measurement and attribution
- Understanding social consumers
- Finding and engaging influencers
- Developing online communities
- Legal issues of social media
- Social ROI
Who should attend?
This course is ideal for digital, marketing, communications and e-commerce professionals looking for a deeper understanding of using social media channels within a marketing strategy.
How will I benefit?
By the end of the course, you will:
- Understand how to align your social media strategy against business objectives
- Understand the risks of social media and plan effective strategies to manage your reputation online
- To be able to apply a rigorous planning process to all stages of the social media lifecycle
- To be able to evaluate appropriate channels, content, tools, techniques and resources for your social media activity
- To be able to measure the success of your social media activity
What will I learn?
The course covers:
- Examples of good/bad use of social media
- Planning for social media, inside and outside of marcomms objectives
- Understanding KPIs and metrics
- Research and mapping
- Specialist tools and tactics
- Online reputation management
- Developing internal social policies and processes
- Concepts of social within wider business functions
Enquiries
For more details or help with your booking, please email or call +61 2 8233 9230
