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<p>I started out working in digital TV and multimedia production. I then worked at the Financial Times on arguably the first commercial application of Video on Demand (1996) before getting involved with FT.com as a Producter / Project Manager. </p>
<p>In 1997 I moved to digital communications agency Wheel as the third person in the then 'internet team'. I went through the dotcom boom, seeing Wheel grow from 30 people to 450 in just 3 years, and was involved in launching sites for M&S, Abbey National, IPC Magazines, Autoglass, Channel 5, AMP etc. </p>
<p>Following the dotcom crash (which saw Wheel shrink back to a more modest 90 or so staff) I left and spent a very pleasant sabbatical year writing my second book in the South of France. I then returned to the UK and from June 2002 I have been running Econsultancy full time.</p>
<p>Along the way I've written two best-selling books on web management: "Web Project Management: Delivering successful commercial web sites" which was published in 2000 and "Maintaining and Evolving Successful Commercial Websites: Managing Change, Content, Customer Relationships and Site Measurement" published in December 2002. Between them the books have sold over 40,000 copies worldwide and have been translated into French, German and Chinese.</p>
<p>I have spoken at numerous international conferences, from the USA to Croatia, as well as trade events in the UK, on a range of digital marketing and e-commerce topics. I also contribute to trade publications such as Marketing Week, Revolution, New Media Age, Internet Works etc. And, of course, there's my Econsultancy blog contributions and Twitter feed.</p>
I started out working in digital TV and multimedia production. I then worked at the Financial Times on arguably the first commercial application of Video on Demand (1996) before getting involved with FT.com as a Producter / Project Manager.
In 1997 I moved to digital communications agency Wheel as the third person in the then 'internet team'. I went through the dotcom boom, seeing Wheel grow from 30 people to 450 in just 3 years, and was involved in launching sites for M&S, Abbey National, IPC Magazines, Autoglass, Channel 5, AMP etc.
Following the dotcom crash (which saw Wheel shrink back to a more modest 90 or so staff) I left and spent a very pleasant sabbatical year writing my second book in the South of France. I then returned to the UK and from June 2002 I have been running Econsultancy full time.
Along the way I've written two best-selling books on web management: "Web Project Management: Delivering successful commercial web sites" which was published in 2000 and "Maintaining and Evolving Successful Commercial Websites: Managing Change, Content, Customer Relationships and Site Measurement" published in December 2002. Between them the books have sold over 40,000 copies worldwide and have been translated into French, German and Chinese.
I have spoken at numerous international conferences, from the USA to Croatia, as well as trade events in the UK, on a range of digital marketing and e-commerce topics. I also contribute to trade publications such as Marketing Week, Revolution, New Media Age, Internet Works etc. And, of course, there's my Econsultancy blog contributions and Twitter feed.
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<p>My last qualification was a 1st Class degree in Modern Languages (French and German) from Cambridge University (Pembroke College) which was from 1991-1995.</p>
<p>My last qualification was a 1st Class degree in Modern Languages (French and German) from Cambridge University (Pembroke College) which was from 1991-1995.</p>
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<p><strong><a href="http://econsultancy.com/directories/members/ashley-friedlein">Ashley Friedlein</a></strong> is CEO and Co-founder of Econsultancy. Follow him on <strong><a href="http://twitter.com/AshleyFriedlein">Twitter</a></strong> (1,000+ followers) or connect via <strong><a href="http://www.linkedin.com/in/ashleyfriedlein">LinkedIn</a></strong> (2,500+ connections).</p>
<p><span style="font-weight: bold;"><a href="http://econsultancy.com/directories/members/ashley-friedlein">Ashley Friedlein</a></span> is CEO and Co-founder of Econsultancy. Follow him on <span style="font-weight: bold;"><a href="http://twitter.com/AshleyFriedlein">Twitter</a></span> (1,000+ followers) or connect via <span style="font-weight: bold;"><a href="http://www.linkedin.com/in/ashleyfriedlein">LinkedIn</a></span> (2,500+ connections).</p>
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