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  <about-formatted>&lt;p&gt;David Wallace (Strategy Point) is a marketing strategy consultant who works across sectors, offering a range of marketing and business development services.&#160; He has recently consulted on the planning, development and execution of marketing strategies in the hotels and restaurants, retailing, recruitment consultancy, property, town planning, design, legal, management consulting, and tourism&#160;sectors.&lt;/p&gt;
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&lt;p&gt;David started his career in 1987 as a business strategy consultant in London advising clients in the UK and abroad in a wide range of sectors (such as retailing, aviation, financial services, leisure and fast-moving consumer goods), then moved in-house to Sony Corporation in Germany (where he co-ordinated the establishment of sales companies throughout Eastern Europe and Russia, helping business in the region grow from $100m to $1bn sales in just a few years), the Royal Bank of Scotland (where he focused on developing corporate banking business) and finally law firm Shepherd and Wedderburn (where, as marketing director, he created a marketing function that became recognised as one of the best in the UK).&#160; He set up Strategy Point in 2006 to provide strategic, pragmatic business advice, primarily to SMEs.&#160; &lt;/p&gt;</about-formatted>
  <about-unformatted>&lt;p class="MsoNormal" style="text-align: justify; margin: 0cm 0cm 0pt;"&gt;&lt;span style="font-family: Arial; font-size: 10pt; mso-bidi-font-family: 'Courier New';"&gt;David Wallace (Strategy Point) is a marketing strategy consultant who works across sectors, offering a range of marketing and business development services.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style="font-family: Arial; font-size: 10pt;"&gt;He has recently consulted on the planning, development and execution of marketing strategies in the hotels and restaurants, &lt;/span&gt;&lt;span style="font-family: Arial; font-size: 10pt; mso-bidi-font-family: 'Courier New';"&gt;retailing, recruitment consultancy, property, town planning, design, legal, management consulting, and tourism&amp;nbsp;sectors.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="text-align: justify; margin: 0cm 0cm 0pt; mso-layout-grid-align: none;"&gt;&lt;span style="font-family: Arial; font-size: 10pt; mso-bidi-font-family: 'Courier New';"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="text-align: justify; margin: 0cm 0cm 0pt; mso-layout-grid-align: none;"&gt;&lt;span style="font-family: Arial; font-size: 10pt; mso-bidi-font-family: 'Courier New';"&gt;David started his career in 1987 as a business strategy consultant in London advising clients in the UK and abroad in a wide range of sectors (such as retailing, aviation, financial services, leisure and fast-moving consumer goods), then moved in-house to Sony Corporation in Germany (where he &lt;/span&gt;&lt;span&gt;co-ordinated the establishment of sales companies throughout Eastern Europe and Russia, helping business in the region grow from $100m to $1bn sales in just a few years), the Royal Bank of Scotland (where he focused on developing corporate banking business) and finally law firm Shepherd and Wedderburn (where, as marketing director, he created a marketing function that became recognised as one of the best in the UK).&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;span&gt;He set up Strategy Point in 2006 to provide strategic, pragmatic business advice, primarily to SMEs.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;</about-unformatted>
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  <created-at type="datetime">2009-07-23T22:43:26+01:00</created-at>
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  <education-formatted>&lt;p&gt;David has a track record that includes several awards for excellence in developing and implementing marketing strategy, including being voted UK Marketing Director of the Year while in his last in-house post.&#160; With an MBA from the world class London Business School, he is able to take a broad business perspective and draw not only on knowledge of marketing, but also of other disciplines.&#160; He also has an MA (Hons) degree in French and German from Glasgow University, and is a Marketing Society Business Leader and&#160;a Fellow of the Chartered Institute of Marketing. &lt;/p&gt;</education-formatted>
  <education-unformatted>&lt;p class="MsoNormal" style="text-align: justify; margin: 0cm 0cm 0pt;"&gt;&lt;span style="font-family: Arial; font-size: 10pt;"&gt;David has a track record that includes several awards for excellence in developing and implementing marketing strategy, including being voted UK Marketing Director of the Year while in his last in-house post.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; W&lt;/span&gt;ith an MBA from the world class London Business School, he is able to take a broad business perspective and draw not only on knowledge of marketing, but also of other disciplines.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;He also has an MA (Hons) degree in&lt;/span&gt;&lt;span style="font-family: Arial; font-size: 10pt; mso-bidi-font-family: 'Times New Roman'; mso-bidi-font-size: 12.0pt;"&gt; French and German from Glasgow University, and is a Marketing Society Business Leader and&amp;nbsp;a Fellow of the Chartered Institute of Marketing.&lt;/span&gt;&lt;span style="font-family: Arial; font-size: 10pt; mso-bidi-font-size: 12.0pt;"&gt; &lt;/span&gt;&lt;/p&gt;</education-unformatted>
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