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  <about-formatted>&lt;p&gt;Deri founded SciVisum in 2003, with a view to help maximise online user experience, through 24/7 comprehensive ongoing metrics of User Journey performance and Lost Sales error rates. 
&lt;br /&gt;Deri's online experience dates back to 1992, when he was Sales and Marketing and then MD of the UK's first ISP, EUnet GB.
&lt;br /&gt;Prior to SciVisum, in 1997, Deri led  web security testing company NTA Monitor, which he grew to 30 staff and sold  in 2002.&lt;/p&gt;

&lt;p&gt;Working with clients from Tesco to Premium Bonds to T-Mobile, across to financial, legal, government and charity sectors - Deri is often quoted in the online media; and with the team at SciVisum bridge the gap between marketing and technical teams, by helping define and measure ongoing User Journey metrics of the impact of online performance and sporadic errors on sales conversions and online take-up.&lt;/p&gt;</about-formatted>
  <about-unformatted>Deri founded SciVisum in 2003, with a view to help maximise online user experience, through 24/7 comprehensive ongoing metrics of User Journey performance and Lost Sales error rates. 
Deri's online experience dates back to 1992, when he was Sales and Marketing and then MD of the UK's first ISP, EUnet GB.
Prior to SciVisum, in 1997, Deri led  web security testing company NTA Monitor, which he grew to 30 staff and sold  in 2002.

Working with clients from Tesco to Premium Bonds to T-Mobile, across to financial, legal, government and charity sectors - Deri is often quoted in the online media; and with the team at SciVisum bridge the gap between marketing and technical teams, by helping define and measure ongoing User Journey metrics of the impact of online performance and sporadic errors on sales conversions and online take-up.</about-unformatted>
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