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  <about-formatted>&lt;p&gt;&lt;a href="http://www.twitter.com/trashmarketing" rel="nofollow" title="Karl"&gt;Karl&lt;/a&gt; is the founder and Managing Director of&#160;&lt;a href="http://www.somatica.co.uk" rel="nofollow" title="Somatica"&gt;&lt;strong&gt;Somatica&lt;/strong&gt;

&lt;/a&gt;. A consultancy that helps UK consumer brands to build and sustain high levels of trust with their customers in the online environment. Somatica work with online organisations to enable them to adopt and integrate a social media strategy as part of their overall customer contact approach; with the aim of making each organisation self sufficient. The last thing brands need is an agency to manage their engagement approach. They need to ultimately own this themselves...Somatica help them get there.&lt;/p&gt;
&lt;p&gt;Previously Karl was:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Managing Director, &lt;strong&gt;&lt;a href="http://www.propellernet.co.uk" rel="nofollow"&gt;Propellernet&lt;/a&gt;&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;Commercial Director, &lt;strong&gt;&lt;a href="http://www.foviance.com" rel="nofollow"&gt;Foviance&lt;/a&gt;&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;VP EMEA, &lt;strong&gt;&lt;a href="http://www.gomez.com" rel="nofollow"&gt;Gomez&lt;/a&gt;&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;Sales &amp;amp; Marketing Director&#160;&lt;strong&gt;ActualIT Solutions&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;Sales Director, &lt;strong&gt;Peak Technologies&lt;/strong&gt;&lt;/li&gt;
&lt;/ul&gt;</about-formatted>
  <about-unformatted>&lt;p&gt;&lt;a title="Karl" href="http://www.twitter.com/trashmarketing"&gt;Karl&lt;/a&gt; is the founder and Managing Director of&amp;nbsp;&lt;span style="font-size: 11px; font-family: arial; white-space: pre-wrap;"&gt;&lt;a title="Somatica" href="http://www.somatica.co.uk"&gt;&lt;strong&gt;Somatica&lt;/strong&gt;
&lt;script src="http://econsultancy.com/javascripts/tiny_mce/themes/advanced/langs/en.js?1247044068" type="text/javascript"&gt;&lt;/script&gt;
&lt;/a&gt;&lt;span style="font-family: Verdana; font-size: 10px; white-space: normal;"&gt;. A consultancy that helps UK consumer brands to build and sustain high levels of trust with their customers in the online environment. Somatica work with online organisations to enable them to adopt and integrate a social media strategy as part of their overall customer contact approach; with the aim of making each organisation self sufficient. The last thing brands need is an agency to manage their engagement approach. They need to ultimately own this themselves...Somatica help them get there.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Previously Karl was:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Managing Director, &lt;span style="font-weight: bold; "&gt;&lt;a href="http://www.propellernet.co.uk"&gt;Propellernet&lt;/a&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;Commercial Director, &lt;span style="font-weight: bold; "&gt;&lt;a href="http://www.foviance.com"&gt;Foviance&lt;/a&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;VP EMEA, &lt;span style="font-weight: bold; "&gt;&lt;a href="http://www.gomez.com"&gt;Gomez&lt;/a&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;Sales &amp;amp; Marketing Director&amp;nbsp;&lt;span style="font-weight: bold; "&gt;ActualIT Solutions&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;Sales Director, &lt;span style="font-weight: bold; "&gt;Peak Technologies&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;</about-unformatted>
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  <billing-email-address>karlhavard@somatica.co.uk</billing-email-address>
  <billing-name-family-name>Havard</billing-name-family-name>
  <billing-name-given-name>Karl</billing-name-given-name>
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  <billing-postal-address-extended-address>St Matthews House (Old Vicarage)</billing-postal-address-extended-address>
  <billing-postal-address-locality>Northampton</billing-postal-address-locality>
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  <billing-postal-address-postal-code>NN2 7HF</billing-postal-address-postal-code>
  <billing-postal-address-region>Northamptonshire</billing-postal-address-region>
  <billing-postal-address-street-address>St Matthews Parade</billing-postal-address-street-address>
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  <company-name>Somatica Digital Ltd</company-name>
  <created-at type="datetime">2007-04-12T14:42:40+01:00</created-at>
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  <education-formatted>Currently researching Online Consumer Brand Trust for a PhD with the 
&lt;a href="http://www.ribm.mmu.ac.uk/membership/index.php" rel="nofollow"&gt;Manchester Business School&lt;/a&gt;&lt;br /&gt;</education-formatted>
  <education-unformatted>&lt;div&gt;Currently researching Online Consumer Brand Trust for a PhD with the &lt;/div&gt;
&lt;div&gt;&lt;a href="http://www.ribm.mmu.ac.uk/membership/index.php"&gt;Manchester Business School&lt;/a&gt;&lt;br /&gt;&lt;/div&gt;</education-unformatted>
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  <job-title>Managing Director</job-title>
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  <name-family-name>Havard</name-family-name>
  <name-given-name>Karl</name-given-name>
  <phone-number>01604 602512</phone-number>
  <phone-number-mobile>07753 915798</phone-number-mobile>
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  <postal-address-extended-address>Somatica Digital Ltd</postal-address-extended-address>
  <postal-address-locality>3 Spencer Parade</postal-address-locality>
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  <published-at type="datetime">2007-04-12T14:42:40+01:00</published-at>
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  <signature-formatted>&lt;p&gt;&lt;strong&gt;&lt;a href="http://karlhavard.blogspot.com"&gt;Karl Havard&lt;/a&gt; is managing director at &lt;a href="http://www.somatica.co.uk"&gt;Somatica Digital&lt;/a&gt; and a guest blogger at &lt;a href="http://www.econsultancy.com/directories/members/karl-havard-3"&gt;Econsultancy&lt;/a&gt;. You can follow him on &lt;a href="http://twitter.com/somatica"&gt;Twitter&lt;/a&gt; and connect on &lt;a href="http://www.linkedin.com/pub/dir/karl/havard"&gt;LinkedIn&lt;/a&gt;. He also blogs &lt;a href="http://karlhavard.blogspot.com"&gt;here&lt;/a&gt;. &lt;/strong&gt;&lt;/p&gt;</signature-formatted>
  <signature-unformatted>&lt;p&gt;&lt;strong&gt;&lt;a href="http://karlhavard.blogspot.com"&gt;Karl Havard&lt;/a&gt; is managing director at &lt;a href="http://www.somatica.co.uk"&gt;Somatica Digital&lt;/a&gt; and a guest blogger at &lt;a href="http://www.econsultancy.com/directories/members/karl-havard-3"&gt;Econsultancy&lt;/a&gt;. You can follow him on &lt;a href="http://twitter.com/somatica"&gt;Twitter&lt;/a&gt; and connect on &lt;a href="http://www.linkedin.com/pub/dir/karl/havard"&gt;LinkedIn&lt;/a&gt;. He also blogs &lt;a href="http://karlhavard.blogspot.com"&gt;here&lt;/a&gt;. &lt;/strong&gt;&lt;/p&gt;</signature-unformatted>
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  <updated-at type="datetime">2009-11-21T20:55:23+00:00</updated-at>
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