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  <about-formatted>&lt;p&gt;Katy Howell&#8217;s experience in public relations spans both traditional organisations and new media companies. She is an evangelist for integrated marketing (the right mix of traditional and online PR) to deliver measurable results. &lt;/p&gt;

&lt;p&gt;With recognised abilities in strategic marketing communications and planning through to tactical campaigns, Howell&#8217;s 'feet on the ground' approach has maintained a record of effective results from copywriting to media relations (TV, radio, print and online).&lt;/p&gt;

&lt;p&gt;Founder of independent PR agency Immediate Future, Howell has attracted a loyal client portfolio of new media related companies and projects. They benefit from an understanding of the implications, analysis of trends and knowledge of the influencers across the Internet, mobile and interactive TV sectors, resulting in authoritative and effective PR. &lt;/p&gt;

&lt;p&gt;In addition, Howell is the selected advisor to reputable trade bodies such as the British Web Design and Marketing Association (BWDMA), the European multimedia forum (EMF), and the British Interactive Media Association (BIMA). She is a member of Internet Integrity, ecademy and Ryze and is a keen on and offline networker.
&lt;/p&gt;&lt;p&gt;With a BSc from Leeds University, Howell was previously Head of Marketing for the interactive TV advertising agency, BMPtvi (Part of the advertising agency BMP DDB). There, she devised and managed complete PR strategies, major media campaigns and knowledge events.&lt;/p&gt;

&lt;p&gt;Passionate about knowledge sharing, Howell delivers straightforward advice on how to improve PR campaigns and create more effective publicity.&lt;/p&gt;</about-formatted>
  <about-unformatted>Katy Howell&#8217;s experience in public relations spans both traditional organisations and new media companies. She is an evangelist for integrated marketing (the right mix of traditional and online PR) to deliver measurable results. 

With recognised abilities in strategic marketing communications and planning through to tactical campaigns, Howell&#8217;s 'feet on the ground' approach has maintained a record of effective results from copywriting to media relations (TV, radio, print and online).

Founder of independent PR agency Immediate Future, Howell has attracted a loyal client portfolio of new media related companies and projects. They benefit from an understanding of the implications, analysis of trends and knowledge of the influencers across the Internet, mobile and interactive TV sectors, resulting in authoritative and effective PR. 

In addition, Howell is the selected advisor to reputable trade bodies such as the British Web Design and Marketing Association (BWDMA), the European multimedia forum (EMF), and the British Interactive Media Association (BIMA). She is a member of Internet Integrity, ecademy and Ryze and is a keen on and offline networker.
  
With a BSc from Leeds University, Howell was previously Head of Marketing for the interactive TV advertising agency, BMPtvi (Part of the advertising agency BMP DDB). There, she devised and managed complete PR strategies, major media campaigns and knowledge events.

Passionate about knowledge sharing, Howell delivers straightforward advice on how to improve PR campaigns and create more effective publicity.</about-unformatted>
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