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  <about-formatted>&lt;p&gt;Cavender supervises media relations, speaking engagements, special events and analyst relations. She is also instrumental in developing Silverpop&#8217;s thought capital, managing the creation of white papers and original research. Previously, Cavender was vice president of a public relations agency, serving national clients including Mrs. Smith&#8217;s Bakeries and Randstad North America. She was also director of marketing and sales for the Radio-Television News Director&#8217;s Association in Washington, D.C. &lt;strong&gt;&lt;/strong&gt;&lt;/p&gt;
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