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  <about-formatted>&lt;p&gt;Professional Ecommerce Grump and General Analytics Nerd. You might have guessed that from my posts. But to put that into digital markeing speak...ahem "puts on polite LinkedIn voice"....&lt;/p&gt;
&lt;p&gt;Matthew works to create engaging, intuitive &amp;amp; highly usable
ecommerce experiences for niche markets, often those considered by
traditional online retailers as too difficult to cater for. He uses
best practise analytical, statistical &amp;amp; usability tools to optimize
ecommerce conversion rate, average order value, and customer retention.
With a strong back ground in technical architecture, he regularly
challenges the status quo of &#8220;what can be done&#8221;, and produces business
solutions that integrate disparate systems to innovate our customer&#8217;s
experiences. &lt;/p&gt;
&lt;p&gt;He really can't write in the 3rd person. It makes him feel "weird".&lt;/p&gt;</about-formatted>
  <about-unformatted>&lt;p&gt;Professional Ecommerce Grump and General Analytics Nerd. You might have guessed that from my posts. But to put that into digital markeing speak...ahem "puts on polite LinkedIn voice"....&lt;/p&gt;
&lt;p&gt;Matthew works to create engaging, intuitive &amp;amp; highly usable
ecommerce experiences for niche markets, often those considered by
traditional online retailers as too difficult to cater for. He uses
best practise analytical, statistical &amp;amp; usability tools to optimize
ecommerce conversion rate, average order value, and customer retention.
With a strong back ground in technical architecture, he regularly
challenges the status quo of &amp;ldquo;what can be done&amp;rdquo;, and produces business
solutions that integrate disparate systems to innovate our customer&amp;rsquo;s
experiences. &lt;/p&gt;
&lt;p&gt;He really can't write in the 3rd person. It makes him feel "weird".&lt;/p&gt;</about-unformatted>
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  <company-name>Wiltshire Farm Foods</company-name>
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  <job-title>Head of New Media</job-title>
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  <postal-address-extended-address>apetito Ltd</postal-address-extended-address>
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