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&lt;p&gt;Innovator of NMA short-listed 'CallTrackID'&lt;/p&gt;
&lt;p&gt;Author Whitepaper - 'How to track offline telephone leads in Google Analytics'&#160;&lt;a href="http://www.freshegg.com/call-track-id.htm#download" rel="nofollow"&gt;http://www.freshegg.com/call-track-id.htm#download&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Contributing Author to 'How search engine optimisation works'&#160;&lt;a href="http://www.advanced-web-metrics.com/docs/search-engine-optimisation.pdf" rel="nofollow"&gt;http://www.advanced-web-metrics.com/docs/search-engine-optimisation.pdf&lt;/a&gt;&lt;/p&gt;
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&lt;p&gt;Author Whitepaper - 'How to track offline telephone leads in Google Analytics'&amp;nbsp;&lt;a href="http://www.freshegg.com/call-track-id.htm#download"&gt;http://www.freshegg.com/call-track-id.htm#download&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Contributing Author to 'How search engine optimisation works'&amp;nbsp;&lt;a href="http://www.advanced-web-metrics.com/docs/search-engine-optimisation.pdf"&gt;http://www.advanced-web-metrics.com/docs/search-engine-optimisation.pdf&lt;/a&gt;&lt;/p&gt;
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