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April 2008 -Till Date: Campaign & Market Research Analyst: AppLabs. <ul> <li>Presently managing a global research team of 7 members, for developing insight into target campaigns for verticals that has scope of software testing.</li> <li>Conducting secondary market research to understand Software testing and technology trends in by Leveraging resources like Gartner, Forrester, Salesforce.com</li> <li>Designing Lead generation Campaign calendar by coordinating with CxO’, marketing, Business Analysts, Sales team and lead generation team.</li> <li>Extensively involved in Knowledge transfer to lead generation team for campaign execution.</li> <li>Analyzing the campaign performance with analytics to understand ROI & remedial measures in case of divergent results.</li> <li>Updating senior management with weekly campaigns reports presently run across globe. </li> <li>Developing messages for vertical specific campaigns, by understanding specific trends like healthcare.</li> <li>Preparing pre-sales collateral for testing scope in SAP S&D, CRM, Siebel & other Oracle products.</li> <li>Facilitating AppLabs vendor management programme among Fotune1000 and FTSE 250 companies.</li> </ul> Sep 2006 –Mar 2008: Business Development Executive ,UK & Ireland: AppLabs. · Leveraging resources like Europe Profile, Eurostar to develop high level IT contacts for prospecting. · Involved in Lead generation campaigns and got clients like RBS, British Telecom, Unibet, AXA for AppLabs UK. · Successfully facilitated account mining team with closures with Royal Bank of Scotland, DWP, Royal Mail. · I drove the initiative of forging alliances with SAP and Oracle SI like AXON CSC, Fujitsu etc. · Assisted VP Europe in improving Lead management, Email marketing, Campaign analytics. · Awarded 1st prize for white paper “E-mail Marketing matrix” (Now in-house analytic tool) · For my continuous innovation in campaigns, I was awarded Champ of the Month 7 times FY-09. · Honored for anchoring corporate quiz at AppLabs annual corporate event Akruti-2007. White Paper Contribution: ICT trends in Continental Europe, Non-Intrusive Customer Feedback, Performance testing scope in Indian Ecommerce market for STEP-AUTO 2008. Feb’06-Aug’06: Marketing Trainee: Bennett, Coleman & Co. Ltd. · Space selling of BCCI publication to 3 strategic PSU’s in coastal India that got us 100000 USD. · My team executed a 3 city Trade fair for Educational institutions across AP. · Credit management of 5 plus accredited advertising agencies · Devising marketing campaigns for “Special Features” for selective industries. · Tracking Competition and deriving market insights based on sales and readership analytics. · Contributed in conceptualizing and launching “Knowledge Gallery” and Vizag times Apr’05-Jul’05: Marketing Summer-Internship with Sportz Interactive. · Understanding the scope in interactive content outsourcing in US Sports Industry. · Analyzing the online advertising spent in US sports industry. · Developing a Virtual Directory of Sports and health resources in India. · Part of the team for developing an website that is specifically dedicated to sports in India May 02’-Jun’03: A.K Mahalik (Infrastructure), Office-assistant. · I managed logistics of material and labor to constructions sites · Liaison with governments for managing tender, billing & order flow. TECHNICAL SKILLS <ul> <li>International Software Testing Qualifications Board (ISTQB): Certified in Testing </li> <li>SAP SD: End user with BCCL (Booking of advertisement, credit control etc).</li> <li>Salesforce.com: End user with AppLabs (Lead management, status management, account mining, marketing campaigns).</li> <li>SAP CRM, Siebel-CRM.7, ATG : Ecommerce suite : Trained in AppLabs</li> <li>Operating System: DOS, Windows 95/98/NT/2000/XP</li> <li>Packages: MSOffice, Tally 4,SPSS</li> </ul>

April 2008 -Till Date: Campaign & Market Research Analyst: AppLabs. <ul style="margin-top: 0in;" type="disc"> <li class="MsoNormal" style="margin: 0in 0in 0pt; line-height: 150%; text-align: justify; mso-pagination: none; mso-list: l0 level1 lfo1; tab-stops: list .5in;">Presently managing a global research team of 7 members, for developing insight into target campaigns for verticals that has scope of software testing.</li> <li class="MsoNormal" style="margin: 0in 0in 0pt; line-height: 150%; text-align: justify; mso-pagination: none; mso-list: l0 level1 lfo1; tab-stops: list .5in;">Conducting secondary market research to understand Software testing and technology trends in by Leveraging resources like Gartner, Forrester, Salesforce.com</li> <li class="MsoNormal" style="margin: 0in 0in 0pt; line-height: 150%; text-align: justify; mso-pagination: none; mso-list: l0 level1 lfo1; tab-stops: list .5in;">Designing Lead generation Campaign calendar by coordinating with CxO’, marketing, Business Analysts, Sales team and lead generation team.</li> <li class="MsoNormal" style="margin: 0in 0in 0pt; line-height: 150%; text-align: justify; mso-pagination: none; mso-list: l0 level1 lfo1; tab-stops: list .5in;">Extensively involved in Knowledge transfer to lead generation team for campaign execution.</li> <li class="MsoNormal" style="margin: 0in 0in 0pt; line-height: 150%; text-align: justify; mso-pagination: none; mso-list: l0 level1 lfo1; tab-stops: list .5in;">Analyzing the campaign performance with analytics to understand ROI & remedial measures in case of divergent results.</li> <li class="MsoNormal" style="margin: 0in 0in 0pt; line-height: 150%; text-align: justify; mso-pagination: none; mso-list: l0 level1 lfo1; tab-stops: list .5in;">Updating senior management with weekly campaigns reports presently run across globe. </li> <li class="MsoNormal" style="margin: 0in 0in 0pt; line-height: 150%; text-align: justify; mso-pagination: none; mso-list: l0 level1 lfo1; tab-stops: list .5in;">Developing messages for vertical specific campaigns, by understanding specific trends like healthcare.</li> <li class="MsoNormal" style="margin: 0in 0in 0pt; line-height: 150%; text-align: justify; mso-pagination: none; mso-list: l0 level1 lfo1; tab-stops: list .5in; mso-margin-bottom-alt: auto;">Preparing pre-sales collateral for testing scope in SAP S&D, CRM, Siebel & other Oracle products.</li> <li class="MsoNormal" style="margin: 0in 0in 0pt; line-height: 150%; text-align: justify; mso-pagination: none; mso-list: l0 level1 lfo1; tab-stops: list .5in; mso-margin-bottom-alt: auto;">Facilitating AppLabs vendor management programme among Fotune1000 and FTSE 250 companies.</li> </ul> Sep 2006 –Mar 2008: Business Development Executive ,UK & Ireland: AppLabs. ·        Leveraging resources like Europe Profile, Eurostar to develop high level IT contacts for prospecting. ·        Involved in Lead generation campaigns and got clients like RBS, British Telecom, Unibet, AXA for AppLabs UK. ·        Successfully facilitated account mining team with closures with Royal Bank of Scotland, DWP, Royal Mail. ·        I drove the initiative of forging alliances with SAP and Oracle SI like AXON CSC, Fujitsu etc. ·        Assisted VP Europe in improving Lead management, Email marketing, Campaign analytics. <p class="MsoNormal" style="margin: 0in 0in 0pt 0.25in; text-indent: -0.25in; line-height: 150%; text-align: justify; mso-pagination: none; mso-list: l3 level1 lfo4; tab-stops: list .25in; mso-margin-bottom-alt: auto;">·        Awarded 1st prize for white paper “E-mail Marketing matrix” (Now in-house analytic tool) ·        For my continuous innovation in campaigns, I was awarded Champ of the Month 7 times FY-09. <p class="MsoNormal" style="margin: 0in 0in 0pt 0.25in; text-indent: -0.25in; line-height: 150%; text-align: justify; mso-pagination: none; mso-list: l3 level1 lfo4; tab-stops: list .25in; mso-margin-bottom-alt: auto;">·        Honored for anchoring corporate quiz at AppLabs annual corporate event Akruti-2007. White Paper Contribution: ICT trends in Continental Europe, Non-Intrusive Customer Feedback, Performance testing scope in Indian Ecommerce market for STEP-AUTO 2008. Feb’06-Aug’06: Marketing Trainee: Bennett, Coleman & Co. Ltd. ·        Space selling of BCCI publication to 3 strategic PSU’s in coastal India that got us 100000 USD. ·        My team executed a 3 city Trade fair for Educational institutions across AP. ·        Credit management of 5 plus accredited advertising agencies ·        Devising marketing campaigns for “Special Features” for selective industries. ·        Tracking Competition and deriving market insights based on sales and readership analytics. <p class="MsoNormal" style="margin: 2pt 0in 0pt 0.25in; text-indent: -0.25in; line-height: 150%; text-align: justify; mso-pagination: none; mso-list: l0 level1 lfo1; tab-stops: list .25in; mso-margin-bottom-alt: auto;">·        Contributed in conceptualizing and launching “Knowledge Gallery” and Vizag times Apr’05-Jul’05: Marketing Summer-Internship with Sportz Interactive. ·        Understanding the scope in interactive content outsourcing in US Sports Industry. ·        Analyzing the online advertising spent in US sports industry. ·        Developing a Virtual Directory of Sports and health resources in India. ·        Part of the team for developing an website that is specifically dedicated to sports  in India May 02’-Jun’03: A.K Mahalik (Infrastructure), Office-assistant. ·        I managed logistics of material and labor to constructions sites ·        Liaison with governments for managing tender, billing & order flow.   <div style="border-right: medium none; padding-right: 0in; border-top: medium none; padding-left: 0in; background: #e6e6e6; padding-bottom: 1pt; margin-left: 0in; border-left: medium none; margin-right: -2.15pt; padding-top: 0in; border-bottom: black 1.5pt solid; mso-element: para-border-div; mso-shading: windowtext; mso-pattern: solid #E6E6E6;"> <p class="MsoNormal" style="background: #e6e6e6; margin: 0in 0in 0pt; text-align: center; mso-shading: windowtext; mso-pattern: solid #E6E6E6; mso-border-bottom-alt: solid black 1.5pt; mso-padding-alt: 0in 0in 1.0pt 0in; padding: 0in;" align="center">TECHNICAL SKILLS </div>   <ul style="margin-top: 0in;" type="disc"> <li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in;">International Software Testing Qualifications Board (ISTQB): Certified in Testing  </li> <li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in;">SAP SD: End user with BCCL (Booking of advertisement, credit control etc).</li> <li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in;">Salesforce.com: End user with AppLabs (Lead management, status management, account mining, marketing campaigns).</li> <li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in;">SAP CRM, Siebel-CRM.7, ATG : Ecommerce suite : Trained in AppLabs</li> <li class="MsoNormal" style="margin: 0in 0in 0pt; mso-pagination: none; mso-list: l0 level1 lfo1; tab-stops: list .5in;">Operating System: DOS, Windows 95/98/NT/2000/XP</li> <li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in; mso-margin-bottom-alt: auto;">Packages: MSOffice, Tally 4,SPSS</li> </ul>

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ACADEMIC QUALIFICATION 2007: Advance course in CRM from MDI, Gurgaon. (Aggregate %: First div) 2007: Advanced Course on E-Commerce and IPR from WIPO, Geneva. (Aggregate %: 96) 2004-06: Masters in International Business, GITAM Institute of Foreign Trade, GITAM: (Aggregate %: 69) 1999-2002: Bachelor in Commerce (Accountancy Honours) from Ravenshaw College, Utkal University. (Aggregate %: 74) 1997-1999: Intermediate Commerce from Ravenshaw College, Utkal University (10+2): (Aggregate %: 66) 1997: ICSE (Standard 10), Cambridge School (Aggregate %: 71) 2003: Awarded Grade A and B for reading and writing CIEFL (Aggregate %: 60)

<div style="border-right: medium none; padding-right: 0in; border-top: medium none; padding-left: 0in; background: #e6e6e6; padding-bottom: 1pt; margin-left: 0in; border-left: medium none; margin-right: -2.15pt; padding-top: 0in; border-bottom: black 1.5pt solid; mso-element: para-border-div; mso-shading: windowtext; mso-pattern: solid #E6E6E6;"> <p class="MsoNormal" style="background: #e6e6e6; margin: 0in 0in 0pt; text-align: center; mso-shading: windowtext; mso-pattern: solid #E6E6E6; mso-border-bottom-alt: solid black 1.5pt; mso-padding-alt: 0in 0in 1.0pt 0in; padding: 0in;" align="center">ACADEMIC QUALIFICATION </div>   2007: Advance course in CRM from MDI, Gurgaon. (Aggregate %: First div) 2007: Advanced Course on E-Commerce and IPR from WIPO, Geneva. (Aggregate %: 96) 2004-06: Masters in International Business, GITAM Institute of Foreign Trade, GITAM: (Aggregate %: 69) 1999-2002: Bachelor in Commerce (Accountancy Honours) from Ravenshaw College, Utkal University. (Aggregate %: 74) 1997-1999: Intermediate Commerce from Ravenshaw College, Utkal University (10+2): (Aggregate %: 66) 1997: ICSE (Standard 10), Cambridge School (Aggregate %: 71) 2003: Awarded Grade A and B for reading and writing CIEFL (Aggregate %: 60)

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