plain_text <p>I grew into online marketing on the back of a 7 year career in traditional Direct Marketing, first with Longman, then Claritas.</p> <p>I started working on online customer acquisition with Claritas in 1999, and then moved into email marketing at e2 Communications and Frontwire, providing campaigns and consultancy for clients such as Debenhams, EMAP, Argos and Direct Wines. I also steered the development of Frontwire's email management tools, bringing offline DM practices and metrics into the fledgling industry.</p> <p>During 2002-2003 I managed Frontwire's delivery team providing highly targeted campaigns across multiple media with a focus on customer retention, and ROI. I created and delivered some of the first commercially successful video email campaigns, and de-bunked the myth of clickthroughs as a useful performance metric in email marketing.</p> <p>After 6 Months at Screen Pages, managing several B2C e-commerce businesses I set up Shine Marketing to deliver accountable digital marketing campaigns to B2C clients.</p> I grew into online marketing on the back of a 7 year career in traditional Direct Marketing, first with Longman, then Claritas. I started working on online customer acquisition with Claritas in 1999, and then moved into email marketing at e2 Communications and Frontwire, providing campaigns and consultancy for clients such as Debenhams, EMAP, Argos and Direct Wines. I also steered the development of Frontwire's email management tools, bringing offline DM practices and metrics into the fledgling industry. During 2002-2003 I managed Frontwire's delivery team providing highly targeted campaigns across multiple media with a focus on customer retention, and ROI. I created and delivered some of the first commercially successful video email campaigns, and de-bunked the myth of clickthroughs as a useful performance metric in email marketing. After 6 Months at Screen Pages, managing several B2C e-commerce businesses I set up Shine Marketing to deliver accountable digital marketing campaigns to B2C clients. true 2 Shine Marketing 2001-06-22T13:15:43+01:00 63fcb2f2f43f20488315439b32030414296df74a 1 <p>MA in Marketing from Kingston Business School</p> <p>Diploma of the Chartered Institute of Marketing</p> <p>MA in Marketing from Kingston Business School</p> <p>Diploma of the Chartered Institute of Marketing</p> info@shine-marketing.co.uk true 2009-03-18T12:09:19+00:00 true false false false 15302 Managing Director 2009-11-21 3411 1577 Pratley Stephen 0208 973 46 false true 1 231 Shine Marketing Hampton Wick KT1 4DB Kingston upon Thames 16 High Street false false 2001-06-22T13:15:43+01:00 5080c8442dcfa2fa34e20eb256b652caf70c0d63 2010-11-20T15:26:55+00:00 bad82630c1ca35e76b0012c7303f1b6e43c63f6f stephen-pratley true true true false agnq3dl5fsteojh7q3ntqzpgbam259r 2009-11-21T17:17:52+00:00 43