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  <about-formatted>&lt;p&gt;Steve Calder is a copywriter, consultant and interim manager specialising in digital and direct marketing communications. His clients originate primarily in the technology, transportation, travel and leisure, financial and professional services sectors.&lt;/p&gt;

&lt;p&gt;UK and Netherlands-based advertising and new media agencies, companies, and not-for-profit organisations turn to Steve for engaging, response-oriented advertising and marketing campaigns that achieve measurable commercial goals: ramping awareness, generating new leads, driving web traffic, educating and informing stakeholders, building brand loyalty and converting new enquirers into profitable repeat buyers.&lt;/p&gt;

&lt;p&gt;STEVE's CORE COMPETENCES:&lt;/p&gt;

&lt;p&gt;&#8226;	Marketing campaign planning 
&lt;br /&gt;&#8226;	Copywriting  
&lt;br /&gt;&#8226;	Design direction
&lt;br /&gt;&#8226;	Project management
&lt;br /&gt;&#8226;	Website development 
&lt;br /&gt;&#8226;	Search Engine Optimisation
&lt;br /&gt;&#8226;	Pay per click advertising
&lt;br /&gt;&#8226;	Email marketing
&lt;br /&gt;&#8226;	Social media
&lt;br /&gt;&#8226;	Radio, TV and press advertising
&lt;br /&gt;&#8226;	Magazine production
&lt;br /&gt;&#8226;	Direct mail
&lt;br /&gt;&#8226;	Collateral creation&lt;/p&gt;

</about-formatted>
  <about-unformatted>Steve Calder is a copywriter, consultant and interim manager specialising in digital and direct marketing communications. His clients originate primarily in the technology, transportation, travel and leisure, financial and professional services sectors.

UK and Netherlands-based advertising and new media agencies, companies, and not-for-profit organisations turn to Steve for engaging, response-oriented advertising and marketing campaigns that achieve measurable commercial goals: ramping awareness, generating new leads, driving web traffic, educating and informing stakeholders, building brand loyalty and converting new enquirers into profitable repeat buyers.

STEVE's CORE COMPETENCES:

&#8226;	Marketing campaign planning 
&#8226;	Copywriting  
&#8226;	Design direction
&#8226;	Project management
&#8226;	Website development 
&#8226;	Search Engine Optimisation
&#8226;	Pay per click advertising
&#8226;	Email marketing
&#8226;	Social media
&#8226;	Radio, TV and press advertising
&#8226;	Magazine production
&#8226;	Direct mail
&#8226;	Collateral creation

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  <billing-email-address>steve@stevecalder.com</billing-email-address>
  <billing-name-family-name>J Calder</billing-name-family-name>
  <billing-name-given-name>Steven</billing-name-given-name>
  <billing-phone-number>07764790822</billing-phone-number>
  <billing-postal-address-country-id type="integer">231</billing-postal-address-country-id>
  <billing-postal-address-extended-address>171 Pinza Close</billing-postal-address-extended-address>
  <billing-postal-address-locality>Newmarket</billing-postal-address-locality>
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  <billing-postal-address-postal-code>CB87AR</billing-postal-address-postal-code>
  <billing-postal-address-region>Suffolk</billing-postal-address-region>
  <billing-postal-address-street-address>Studlands Park</billing-postal-address-street-address>
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  <company-name>Steve Calder Associates</company-name>
  <created-at type="datetime">2008-06-17T10:10:58+01:00</created-at>
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  <education-formatted>&lt;p&gt;

Fellow of the Institute of
Sales and Marketing Management, Fellow of the Institute of Direct Marketing,
and an active member of the National Union of Journalists, the British
Interactive Media Association and the Association of Communicators in Business &lt;/p&gt;
&lt;p&gt;Further training in: Social
Media Marketing, Search Marketing, Information Architecture, Usability, Web
Analytics, Email Marketing, Pay Per Click, Dreamweaver &lt;/p&gt;
&lt;p&gt;&#160;&lt;/p&gt;

&lt;p&gt;&lt;/p&gt;

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&lt;span style="font-size: 10pt; font-family: Arial; letter-spacing: -0.25pt;"&gt;Fellow of the Institute of
Sales and Marketing Management, Fellow of the Institute of Direct Marketing,
and an active member of the National Union of Journalists, the British
Interactive Media Association and the Association of Communicators in Business &lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="margin: 6pt 0cm 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size: 10pt; font-family: Arial; letter-spacing: -0.25pt;"&gt;Further training in: Social
Media Marketing, Search Marketing, Information Architecture, Usability, Web
Analytics, Email Marketing, Pay Per Click, Dreamweaver &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;!--[endif]--&gt;
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	mso-ansi-language:#0400;
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--&gt;
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