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  <about-formatted>&lt;ul&gt;&lt;li&gt;Started in retail and mail order back at the end of the seventies.&lt;/li&gt;&lt;li&gt;Spent a while in magazine publishing.&lt;/li&gt;&lt;li&gt;Got involve in creating web sites in 1994. Launched an early &lt;a href="http://www.knowhere.co.uk/" rel="nofollow"&gt;user-generated guide to the UK&lt;/a&gt;&#160; (now in its second decade, though I have no connection with it). Worked on early online promotions and even experimental online shops for various clients. Spent a lot of time trying to track visitors, as opposed to 'hits', using the log file analysis tools of the time.&lt;/li&gt;&lt;li&gt;These days I have combined two strands from my career:&lt;/li&gt;&lt;/ul&gt;&lt;ol&gt;&lt;li&gt;Mail order customer experience from my retailing days &lt;br /&gt;&lt;/li&gt;&lt;li&gt;On-line user experience and web analytics from my long on-line history to offer consultancy and analytics services to small/medium retailers.&lt;/li&gt;&lt;/ol&gt;&lt;ul&gt;&lt;li&gt;I usually work on a retainer basis on projects lasting months or years, but I also work on shorter engagements providing e-commerce site audits and analytics mentoring.&lt;/li&gt;&lt;li&gt;Given my holistic approach to e-commerce I have a strong involvement in Usability, SEO and SEM,&#160; but with all but the smaller clients I work in conjunction with agencies specialising in those fields.&lt;br /&gt;&lt;/li&gt;&lt;/ul&gt;&#160;</about-formatted>
  <about-unformatted>&lt;ul&gt;&lt;li&gt;Started in retail and mail order back at the end of the seventies.&lt;/li&gt;&lt;li&gt;Spent a while in magazine publishing.&lt;/li&gt;&lt;li&gt;Got involve in creating web sites in 1994. Launched an early &lt;a href="http://www.knowhere.co.uk/"&gt;user-generated guide to the UK&lt;/a&gt;&amp;nbsp; (now in its second decade, though I have no connection with it). Worked on early online promotions and even experimental online shops for various clients. Spent a lot of time trying to track visitors, as opposed to 'hits', using the log file analysis tools of the time.&lt;/li&gt;&lt;li&gt;These days I have combined two strands from my career:&lt;/li&gt;&lt;/ul&gt;&lt;ol&gt;&lt;li&gt;Mail order customer experience from my retailing days &lt;br&gt;&lt;/li&gt;&lt;li&gt;On-line user experience and web analytics from my long on-line history to offer consultancy and analytics services to small/medium retailers.&lt;/li&gt;&lt;/ol&gt;&lt;ul&gt;&lt;li&gt;I usually work on a retainer basis on projects lasting months or years, but I also work on shorter engagements providing e-commerce site audits and analytics mentoring.&lt;/li&gt;&lt;li&gt;Given my holistic approach to e-commerce I have a strong involvement in Usability, SEO and SEM,&amp;nbsp; but with all but the smaller clients I work in conjunction with agencies specialising in those fields.&lt;br&gt;&lt;/li&gt;&lt;/ul&gt;&amp;nbsp;</about-unformatted>
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  <company-name>CxFocus</company-name>
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  <name-family-name>Leighton-Boyce</name-family-name>
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