<?xml version="1.0" encoding="UTF-8"?>
<company>
  <about-long-formatted>&lt;p&gt;PRWD, an acronym for 'Productivity Without Difficulty', specialise in web and software development using a User-Centered Design approach, focusing on usability, user experience, conversion rates and return-on-investment.&lt;/p&gt;

&lt;p&gt;Our flagship e-commerce platform UCDcommerce is testament to our approach, and to compliment our focus on the user experience and customer journey, we partner with some of the worlds leading providers of search and navigation, product imaging, analytics, ratings &amp;amp; reviews and behavioural targeting services.&lt;/p&gt;

&lt;p&gt;Our user-centered MRP system provides our manufacturing clients with an opportunity to commission us to work with them in the finest detail in order for us to deliver a business system which actually improves staff productivity, business intelligence, production efficiencies and user-centric management and reporting.&lt;/p&gt;

&lt;p&gt;Alongside our web application and software development services we provide a range user research services, such as heuristic evaluations, user testing, focus groups and eye-tracking, working with our clients at various stages.&lt;/p&gt;

&lt;p&gt;Paul Rouke, our User Experience Director, is one of the training providers for Econsultancy and his up-coming full day training session is focused on high end e-commerce usability and best practice - aimed at the larger retailers looking to better understand how they can improve the conversion rates of their e-commerce operation.&lt;/p&gt;

&lt;p&gt;Key services we provide and areas we specialise in include:&lt;/p&gt;

&lt;p&gt;expert usability evaluations
&lt;br /&gt;benchmarking studies
&lt;br /&gt;in-house training
&lt;br /&gt;public training (through Econsultancy)
&lt;br /&gt;information architecture
&lt;br /&gt;usability consultancy
&lt;br /&gt;persuasion architecture
&lt;br /&gt;design process (paper, wireframes, visual design)
&lt;br /&gt;web analytics
&lt;br /&gt;split and multi-variate testing
&lt;br /&gt;complete user-centered design processes
&lt;br /&gt;web development
&lt;br /&gt;rich internet application development
&lt;br /&gt;software development&lt;/p&gt;</about-long-formatted>
  <about-long-unformatted>PRWD, an acronym for 'Productivity Without Difficulty', specialise in web and software development using a User-Centered Design approach, focusing on usability, user experience, conversion rates and return-on-investment.

Our flagship e-commerce platform UCDcommerce is testament to our approach, and to compliment our focus on the user experience and customer journey, we partner with some of the worlds leading providers of search and navigation, product imaging, analytics, ratings &amp; reviews and behavioural targeting services.

Our user-centered MRP system provides our manufacturing clients with an opportunity to commission us to work with them in the finest detail in order for us to deliver a business system which actually improves staff productivity, business intelligence, production efficiencies and user-centric management and reporting.

Alongside our web application and software development services we provide a range user research services, such as heuristic evaluations, user testing, focus groups and eye-tracking, working with our clients at various stages.

Paul Rouke, our User Experience Director, is one of the training providers for Econsultancy and his up-coming full day training session is focused on high end e-commerce usability and best practice - aimed at the larger retailers looking to better understand how they can improve the conversion rates of their e-commerce operation.

Key services we provide and areas we specialise in include:

expert usability evaluations
benchmarking studies
in-house training
public training (through Econsultancy)
information architecture
usability consultancy
persuasion architecture
design process (paper, wireframes, visual design)
web analytics
split and multi-variate testing
complete user-centered design processes
web development
rich internet application development
software development</about-long-unformatted>
  <about-short-formatted>&lt;p&gt;Our talent here at PRWD comes from our highly experienced team who provide on-going services to innovating start ups through to blue chip and corporate clients. &lt;/p&gt;

&lt;p&gt;We specialise in delivering bespoke, &lt;/p&gt;</about-short-formatted>
  <about-short-unformatted>Our talent here at PRWD comes from our highly experienced team who provide on-going services to innovating start ups through to blue chip and corporate clients. 

We specialise in delivering bespoke, </about-short-unformatted>
  <agency-kind-id type="integer">8</agency-kind-id>
  <annual-turnover-range-index type="integer">0</annual-turnover-range-index>
  <awards-formatted></awards-formatted>
  <awards-unformatted></awards-unformatted>
  <budget-range-index type="integer">1</budget-range-index>
  <client-list type="yaml">--- 
- N Brown Group
- Royal Mail
- The Scout Association
- Manchester Airport Group
- Econsultancy
- Shop Direct Group
- The Co-op Group
- The Cotswold Company
- CDMS
- C&amp;O Powder Coatings
- Contact Packaging
</client-list>
  <contact-details-formatted>&lt;p&gt;Tel: 0161 918 6729
&lt;br /&gt;Email: &lt;a href="mailto:enquiries@prwd.co.uk"&gt;enquiries@prwd.co.uk&lt;/a&gt;&lt;/p&gt;</contact-details-formatted>
  <contact-details-unformatted>Tel: 0161 918 6729
Email: enquiries@prwd.co.uk</contact-details-unformatted>
  <contact-email>enquiries@prwd.co.uk</contact-email>
  <contact-name></contact-name>
  <contact-telephone>0161 918 6729</contact-telephone>
  <created-at type="datetime">2005-04-18T09:09:26+01:00</created-at>
  <date-established type="date">2006-09-01</date-established>
  <enabled type="boolean">true</enabled>
  <expertise-format nil="true"></expertise-format>
  <expertise-formatted nil="true"></expertise-formatted>
  <expertise-unformatted>Following User Centered Design principles we specialise in providing expert usability and software development services, in particular for online retailers. Our UCDcommerce platform and capability provides these services for retailers.

We also apply our expertise to improving internal business systems, through a combination of detailed system analysis, field studies and implementation of usability principles.</expertise-unformatted>
  <id type="integer">4100</id>
  <image-id type="integer">1607</image-id>
  <last-edited-by-id type="integer">58625</last-edited-by-id>
  <legacy-solution-provider-id type="integer">5096</legacy-solution-provider-id>
  <membership-id type="integer">8026</membership-id>
  <name>PRWD</name>
  <number-of-staff-range-index type="integer">0</number-of-staff-range-index>
  <other-office-locations-formatted nil="true"></other-office-locations-formatted>
  <other-office-locations-unformatted nil="true"></other-office-locations-unformatted>
  <postal-address-country-id type="integer">231</postal-address-country-id>
  <postal-address-extended-address></postal-address-extended-address>
  <postal-address-locality></postal-address-locality>
  <postal-address-post-office-box nil="true"></postal-address-post-office-box>
  <postal-address-postal-code>M40 5WW</postal-address-postal-code>
  <postal-address-region>Manchester</postal-address-region>
  <postal-address-street-address>One Central Park, Northampton Road</postal-address-street-address>
  <private type="boolean">false</private>
  <publicly-owned type="boolean">false</publicly-owned>
  <slug>prwd</slug>
  <supplier-kind-id type="integer">1</supplier-kind-id>
  <updated-at type="datetime">2009-05-07T12:28:27+01:00</updated-at>
  <url>http://www.prwd.co.uk/</url>
</company>
