By adding new features and attempting to make Facebook a one stop
internet shop, as well as aggressive outreach in new territories like
Korea and Russia, Mark Zuckerberg certainly seems confident that FB can
double its existing user base.
Given Facebook’s huge marketing and
financial clout, it’s increasingly likely he might be right...
Spotify has resources, a huge (and growing) entrenched audience and
some great opportunities to create long lasting, effective brand
positioning and positive sentiment, making it a great marketing
Here’s a few quick tips to get your marketing push started on the
music streaming service.
The internet is a big place, and marketers need to choose the correct channels to generate awareness and love for their products. It has never been more important to do this. Traditional marketing channels are an economy of limited resources, but move online and you’re suddenly faced with an ecology of limitless possibilities.
A quick search for ‘Social Media’ will return hundreds, if not thousands of results and communities. Facebook, YouTube and Twitter may be the big names, but are they right for you and your business? If not, what are the alternatives?
There are thousands of apps available for the iPad, some
free, some reasonably priced, and some shockingly expensive - but which
is best? Does price tag indicate quality, or can you get great tools
free of charge?
We had a rummage through the store and uncovered ten
apps, five with a hefty markup, and five completely gratis. It's time to pit fee against free and find out which comes out on
Location offers businesses of all sizes a real opportunity to streamline
and improve their entire customer experience, fully integrating web and
print offers with simple, convenient payment and collection options. Coupons are a good start, but it remains to be seen which companies will
make the most of location.
Facebook is now part of the search engine market, and with a massive
connection infrastructure already in place and a new take on SEO, the company could be set to give
both Google and rivals Bing a run for their money in the very near