Posts tagged with 'Facebook'
While putting together our recent series of posts looking at how major brands use the four main social networks I’ve somehow managed to overlook Coca-Cola, so today I have rectified that startling omission.
Coca-Cola is one of those instantly recognisable brands that would rake in fans and followers without even trying, so it’s to its credit that it has active account across the social web.
So, here’s a quick look at how it uses Facebook, Twitter, Pinterest and Google+.
By way of comparison, check out our other posts that take a similar look at other brands including Red Bull, Cadbury, Microsoft, Walmart and Nike...
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by David Moth
17 April 2013 13:07pm
2 comments
Social structured data and rich snippets are powerful tools for attracting extra attention and clicks when your content is shared or appears in search results.
For the uninitiated, social structured data is essentially the annotations that appear when a link is shared across social networks. It gives a summary of the information so the user knows what they’re letting themselves in for.
It’s a topic we’ve covered before in posts looking at the value of rich snippets and how ‘rel=author’ impacts SEO.
And at Brighton SEO 3 Door Digital co-founder Alex Moss gave an insightful talk on the importance of using social structured data and how to implement it.
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by David Moth
16 April 2013 10:58am
0 comments
For the latest in our series of posts looking at how the world’s biggest brands use social I’ve turned the spotlight on Microsoft.
Bill Gates’ empire still looms large over the global software market, though its fortunes are often overshadowed by Apple’s astonishing level of success.
And much like Google, Microsoft also runs a few of its own social platforms – enterprise network Yammer and Pinterest clone Socl.
So it’s interesting to see how Microsoft makes use of other social networks to promote its products and maintain its fortunes.
This follows on from similar posts looking at brands such as ASOS, Red Bull, Nike and McDonalds...
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by David Moth
09 April 2013 11:31am
1 comment
Since it was announced a few weeks ago, we've seen a lot written about yet more changes to Facebook from our friends at 'Zuck Towers'.
I thought it might be worth looking at what the changes could mean for brands and how they should respond.
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by Rhian Simms
04 April 2013 11:32am
2 comments
It seems Australians are in love with giant bananas, television, food and shopping when it comes to Facebook, with the Bananas in Pyjamas Facebook page reigning in an impressive 2,032,296 fans during February 2013.
This number is almost double that of the second favourite Australian Facebook Page, Bubble O’Bill Ice Creams, which showed off a fan base of 1,272,089. Pringles Australia was just slightly behind with 1,259,733 fans, according to the latest Australian Facebook Performance report.
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by Claire Brinkley
03 April 2013 22:00pm
0 comments
H&M is rated as one of the world’s top 25 brands, so it’s a great candidate for one of our posts looking at how brands use the four main social networks.
It follows on from similar blogs looking at the social strategies of major brands including Nike, Red Bull, Walmart and John Lewis.
H&M has actually gone to the trouble of publishing the basis of its social strategy online. It states that through social media “millions of H&M fans and followers share ideas and opinions and get quick answers to their queries.”
It has official accounts on almost every major social network, including Chinese platforms Youku and Sina Weibo.
Unfortunately my Mandarin is a bit rusty, so for this post I’ll just focus on Facebook, Twitter, Pinterest and Google+...
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by David Moth
03 April 2013 10:35am
7 comments
The social media gold rush is well underway and many retailers are still weighing up how best to approach social commerce.
With new tools being launched every month and audiences continue to grow social commerce is a tempting prospect for retailers but what sort of return can brands expect to see on their investment?
In this post, I'll explore the prospects of social retail and how retailers can capitalise on sharing.
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by Eric Abensur
28 March 2013 09:12am
3 comments
Sports are an inherently social activity, so brands like Nike are a natural fit when it comes to social media marketing.
To find out how the sports giant makes the most of this opportunity, I thought it would be interesting to see how it uses Facebook, Twitter, Pinterest and Google+.
This post is the latest in a series of blogs that have taken a similar look at major brands including ASOS, Tesco, Red Bull, Cadbury and McDonalds...
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by David Moth
27 March 2013 13:22pm
7 comments
Coca-Cola, one of the most iconic consumer brands in the world, is not surprisingly one of the most popular and active brands on social media. In fact, with more than 62m 'likes' on Facebook, it's the most popular brand on the world's largest social network.
But in looking at the online chatter that takes place on social networks, Coca-Cola has come to a startling conclusion: there's essentially no impact on sales.
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by Patricio Robles
20 March 2013 14:22pm
33 comments
Cadbury appears to be readymade for social marketing as it is a historic brand with products that people love.
However it hasn’t simply rested on its laurels and expected the ‘likes’ to come rolling in.
In the past year we’ve reported on Cadbury’s use of Facebook and Google+ for product launches, as well as its shift away from traditional media thanks to its success in social media.
Therefore I thought it would be interesting take a closer look at how the brand uses Facebook, Twitter, Pinterest and Google+.
This post is the latest in a series that has already examined the social strategies of several other major consumer brands, including ASOS, Tesco, McDonald’s and Red Bull.
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by David Moth
20 March 2013 10:43am
6 comments
