Posts tagged with 'Facebook'
Sports are an inherently social activity, so brands like Nike are a natural fit when it comes to social media marketing.
To find out how the sports giant makes the most of this opportunity, I thought it would be interesting to see how it uses Facebook, Twitter, Pinterest and Google+.
This post is the latest in a series of blogs that have taken a similar look at major brands including ASOS, Tesco, Red Bull, Cadbury and McDonalds...
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by David Moth
27 March 2013 13:22pm
7 comments
Coca-Cola, one of the most iconic consumer brands in the world, is not surprisingly one of the most popular and active brands on social media. In fact, with more than 62m 'likes' on Facebook, it's the most popular brand on the world's largest social network.
But in looking at the online chatter that takes place on social networks, Coca-Cola has come to a startling conclusion: there's essentially no impact on sales.
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by Patricio Robles
20 March 2013 14:22pm
33 comments
Cadbury appears to be readymade for social marketing as it is a historic brand with products that people love.
However it hasn’t simply rested on its laurels and expected the ‘likes’ to come rolling in.
In the past year we’ve reported on Cadbury’s use of Facebook and Google+ for product launches, as well as its shift away from traditional media thanks to its success in social media.
Therefore I thought it would be interesting take a closer look at how the brand uses Facebook, Twitter, Pinterest and Google+.
This post is the latest in a series that has already examined the social strategies of several other major consumer brands, including ASOS, Tesco, McDonald’s and Red Bull.
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by David Moth
20 March 2013 10:43am
6 comments
If you want to generate a lead or sale with social media engaging customers is not the goal. It's the starting point.
It's an open door to get customers to respond… to dis-engage with social media and enter into a journey with you.
In other words it's the start of a series of "fair exchanges" that guides prospective buyers toward, or away from, what you’re selling on your turf.
Here's how to get started...
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by Jeff Molander
14 March 2013 19:02pm
1 comment
In the latest instalment of our blog series looking at how brands make use of the four major social networks, I’ve decided to take a closer look at McDonald’s.
McDonald’s is one of the most recognisable brands in the world, yet also has to battle a fair amount of negative publicity, so one would assume that its social accounts would be extremely active.
This blog follows on from similar posts looking at the social strategies of ASOS, Walmart, Starbucks and Red Bull, among others.
And without further ado, here is a quick look at how McDonald’s uses Facebook, Twitter, Pinterest and Google+...
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by David Moth
13 March 2013 10:39am
10 comments
Social media as a whole has become an incredibly valuable channel for brands and consumers, one that allows communication that simply was never possible before.
Facebook (with over 1bn monthly active users) allows different levels of engagement and so provides opportunities for marketers that other social networks potentially don’t and can’t.
It’s important that brands recognise the different levels of social interaction they can have with their customers, as this will impact on the benefits that they’re able to take away.
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by Caroline Morris
12 March 2013 17:24pm
0 comments
The interwebs have been ablaze with news of Facebook’s newest change for a good week. Today, they made their official announcement about upcoming changes to the News Feed.
We knew it was coming, but what does it mean?
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by Gary J. Nix
07 March 2013 23:19pm
6 comments
Recent surveys suggest that 80% of marketers worldwide plan to use social media data to enhance their overall marketing efforts. However, more than 40% of marketers cite lack of analytics capabilities as a factor that prevents them from effectively collecting social media data.
This presents a significant challenge that needs to be overcome in order for marketers to tailor social communications in ways that encourage meaningful engagement.
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by Matthew Kates
07 March 2013 15:16pm
1 comment
Starbucks is often touted as having an excellent social strategy, so it’s an excellent subject for our series of posts looking at how brands use the four main social networks.
Having previously evaluated a number of brands including Red Bull, ASOS, Walmart and Ikea, it appeared that the brands that were doing well in social all followed the same basic blueprint – they post updates several times a day and are excellent at responding to consumers.
But as this post shows, Starbucks has managed to outperform nearly all other consumer brands in terms of community engagement despite taking the exact opposite approach.
And there is a special mention for Starbucks’ Instagram feed at the end as well...
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by David Moth
06 March 2013 10:43am
24 comments
I’m about to move house. Which, as is usual, has involved a painful bank transfer and a lot of paperwork.
One of the steps of self-imposed due diligence I did was to check my credit file. Everything was fine, I had a credit score in the region I expected / hoped and that was the end of it. Contracts done. Property secured.
It got me thinking, though. That one little number is very powerful but, given today’s focus on big data, actually very simplistic in its nature.
For something that can dictate major elements of your life (such as helping the bank decide whether or not you are ‘fit’ to buy a home), the process by which the three main credit reference agencies (Equifax, Experian and Callcredit in the UK) apply a sweeping judgement feels flawed.
I wondered if, instead, social data could provide a more accurate picture of people.
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by Craig Le Grice
05 March 2013 09:01am
30 comments
