Interviews | Internet Marketing Blog

Q&A: Microsoft UK's Head of Digital on the complexity of running multiple sites

Mark Johnston is responsible for an array of Microsoft UK websites and blogs aimed at both businesses and consumers.

Below, he talks about the complexity of meeting the needs of numerous stakeholders and personas, and how his team has developed a framework of responsive web templates partly as a result of exponential mobile traffic.

by Linus Gregoriadis 20 May 2013 13:21pm 0 comments

Ayssa Adnani of jamieoliver.com on a UX-focused redesign

Jamieoliver.com was redesigned recently, with a focus on providing an improved user experience, and tempting visitors to look at more than just recipes.

It's a tricky balance to strike, and the aim was to continue the focus on recipes, while attempting to showcase the other content and areas of the site.

I've been speaking to Jamie Oliver Head of Online Ayssa Adnani, and Pixelgroup, who were responsible for the redesign.

by Graham Charlton 25 April 2013 11:30am 2 comments

Q&A: Ian Monk of Bathrooms.com on a PR-focused approach to SEO

Bathrooms.com was launched by Ian Monk in 2004, and has just recently relaunched with a fully redesigned website.

Part of the relaunch included a focus on social and a PR-centric SEO strategy. I've been asking Ian about the thinking behind this approach and the results so far...

by Graham Charlton 23 April 2013 11:07am 5 comments

Start Me Up! A profile of Concept Cupboard

Concept Cupboard is a marketplace connecting businesses, from startups to big brands, with the very best student and graduate freelancers.

I caught up with General Manager Adam Ball to ask about the business and his future plans.

by Graham Charlton 16 April 2013 16:22pm 1 comment

Q&A: Matthew Wood on affiliate marketing challenges & opportunities

Matthew Wood

In May of 2013 Affiliate Management Days is coming to Europe. The inaugural conference in London is going to be opened by the already-legendary Matthew Wood.

By way of preview, I have sat down with Matthew to ask him a few questions about the current state and future of affiliate marketing.

Matthew has over 15 years of experience in affiliate marketing. He is the founder of a4u and a4uexpo, and an acknowledged thought leader and speaker within the sector.

by Geno Prussakov 12 April 2013 11:11am 4 comments

Start Me Up! A profile of C.A.S.T.

 C.A.S.T. is an advertising platform which allows publishers to easily create, sell, scale and manage native ad inventory.

I caught up with the team to discuss the platform and ask them about their plans for the future...

by Graham Charlton 28 March 2013 16:55pm 0 comments

Start Me Up! A profile of Grafetee

Launched last year, Grafetee is a mobile app which enables anyone to create a location-based service in minutes for web and mobile devices.

I asked founder Juha Huttunen about Grafetee and its plans for world domination...

by Graham Charlton 27 March 2013 09:02am 0 comments

Start Me Up! A profile of madvertise

Founded in Berlin, Madvertise is a mobile ad startup which has so far received more than $10m in VC funding.

I've been asking CEO Christof Wittig about the company and its plans for future growth...

by Graham Charlton 26 March 2013 18:02pm 0 comments

Start Me Up! A profile of Punos Mobile

Meeting Assistant is the first app from Finnish startup Punos Mobile, which aims to improve the porductivity and outcomes from business meetings.

I've been asking Founder and CEO Hannu Alakangas about the compant, the product, and its plans for the future...

by Graham Charlton 07 March 2013 11:20am 0 comments

Start Me Up! A profile of TubeRank

Video content is an increasingly important part of any brands marketing mix. TubeRank aims to help agencies and brands make viral videos, with the ambition to make YouTube a better place full of better content.