Interviews | Internet Marketing Blog

Q&A: Snipperoo’s Ivan Pope on brand widgets

Ivan Pope is the CEO of Snipperoo, based in Brighton. Launched last year, it aggregates widgets for end-users to place in their blogs, social networking pages and other websites. It is also planning to launch an API which it hopes will ease the large-scale distribution of widgets for content producers.

With some expecting 2007 to be the 'Year of the Widget', we asked Ivan what online retailers and advertisers can do to get in on the act.

by Richard Maven 23 January 2007 13:06pm 0 comments

Interview with Reevoo CEO Richard Anson

Richard Anson is the CEO and co-founder of Reevoo, an aggregator of trusted reviews for technology etailers.

Through its Reevoomark service, the company incorporates reviews from confirmed purchasers of products into sites such as Comet and Jessops, earning money on a CPM basis. After recently securing Series-A funding, it is also developing its own site into a social shopping network, and looking to expand into other areas of retail.

We caught up with Richard earlier this month to ask him about the business case for teaming up with Reevoo...

by Richard Maven 16 January 2007 12:28pm 0 comments

Interview: Online mapping guru Ed Parsons

Ed Parsons is the former chief technology officer of the Ordnance Survey, and one of the most knowledgeable people in the UK’s geospatial industry.

Before his much talked about departure last month, he was one of the central figures in the debate over the Ordnance Survey’s licensing regime – i.e., whether it should offer low cost access to mapping data to encourage the development of applications and mash-ups. He had also been pushing for the organisation to launch an API for non-commercial services and to adopt an open source model in some of its projects.

I caught up with him last week to find out more about internet mapping and his plans for the future…

by Richard Maven 15 January 2007 10:49am 0 comments

Q&A: Indeed CEO Paul Forster

Indeed.com aggregates millions of jobs every month, providing users with an comprehensive overview of the recruitment market.

Backed by the New York Times, the company has gone from strength to strength, and now indexes ads from more than 5,000 jobs boards.

I caught up with CEO Paul Forster to find out more about the company's progress to date, and plans for the future...

by Chris Lake 10 January 2007 12:45pm 1 comment

Q&A: Synature’s John Woods on attitudinal matching

John Woods is the CEO of Synature, a UK firm developing ‘attitudinal matching’ solutions for etailers and portals.

Like a cleverer version of Amazon-style book suggestions, its technology offers a social search tool for internet shoppers to find products that similarly-minded people recommend. Companies can also use it to segment their customer bases and target users with personalised content and advertising.

We spoke to John about a new partnership Synature has formed with MyTravel to provide holiday ideas to its customers, and to ask him a bit more about the technology.

by Richard Maven 02 January 2007 12:23pm 0 comments

Interview with Gil Penchina of Wikia

The founders of Wikia have announced a new site allowing anyone to create their own online news and opinion zines.

OpenServing came into being after Wikia purchased community sports news site ArmchairGM. Robert Andrews sat down with Wikia CEO Gil Penchina at the Le Web 3 conference in Paris in December to discuss the latest in user-generated content.

by Robert Andrews 20 December 2006 11:32am 0 comments

Q&A: Jyri Engeström of Jaiku

A former senior product manager for Nokia's internet tablet devices in Finland, Jyri Engeström this year left to form his own startup, Jaiku . It is part of a new wave of mobile presence services designed to help inter-company groups and loved ones stay in touch.

At the Le Web 3 conference in Paris, Robert Andrews asked Engeström why the world should know where you are and how serendipitous connectivity turns into effective communication.

by Robert Andrews 19 December 2006 15:47pm 0 comments

Q&A: Polly Gowers of Everyclick

Polly Gowers is the managing director of Everyclick, the UK-based search engine which gives away half of its gross revenues to good causes. Launched last year, it syndicates search results from Ask.com and is being used by several charities as a fundraising tool.

We asked Polly a few questions about how the company has been able to influence users’ search habits, and how its new round of funding is going.

by Richard Maven 18 December 2006 11:58am 1 comment

Interview with Ed Freyfogle of Nestoria

Nestoria is a property-focused vertical search engine based in the UK, founded by former engineers at Yahoo.

I talked to co-founder Ed Freyfogle to find out more about the site, the challenges of starting up in the UK and APIs...

by Chris Lake 12 December 2006 12:17pm 0 comments

Interview: Trulia co-founder Pete Flint

Pete Flint is the CEO of San Francisco-based Trulia - in our opinion, one of the best vertical search engines that we've seen.

Focusing on the US real estate market, the site indexes data from major brokers and agencies and displays it alongside other information such as area guides and heat maps.

We caught up with the ex-lastminute.com man when he was over in Oxford earlier this month….

by Richard Maven 05 December 2006 12:34pm 1 comment