Guess Watches took its first foray into mobile marketing today by launching a new iPhone app in the UK.
The app allows users to access details of the latest collections, promotions, news and exclusive special offers. It also includes a store finder and both QR and augmented reality (AR) scanners.
Mobile apps are becoming an extremely popular marketing tool for lifestyle brands, with L’Oreal and P&G both launching new promotional apps in recent months.
As with the L’Oreal app, Guess is using mobile to try and drive shoppers in-store rather than giving them a new way to purchase goods on their smartphone.
Though some of the features aren’t yet live, I tried it out to see how it stacks up...
In January, Sky announced that it would be launching a new online TV service later this year. Designed in large part to allow non-Sky customers to access Sky content, the service would allow its subscribers to access a variety of content, including movies and sports, on a pay-as-you-go basis.
Right on schedule, Sky today announced that the service, dubbed NOW TV, will be launching tomorrow.
eBay has revealed that 20% of its UK vehicle sales in Q1 were made via smartphone, amounting to nearly 45,000 transactions.
It represents an increase of 120% year-on-year, and shows that the online marketplace is probably on track to hit its target of $8bn in mobile sales in 2012, almost the double the $5bn it achieved last year.
Among the cars sold were a Porsche 911 and a Land Rover Evoque that both went for more than £40,000.
The news comes in the same week that eBay launched its new Motors iPhone app complete with an image recognition (IR) search function, allowing users to search for cars and parts by taking a photo of the back of a vehicle.
ITV recently added live streaming to its apps for iPhone, iPad and iPod, just in time for Euro 2012.
I have used both iPlayer and the ITV Player iPhone apps over the past few days, and iPlayer wins hands down.
Despite all of the well-documented challenges facing organizations that are trying to take advantage of the rapid rise of mobile, mobile presents what may be one of the greatest business opportunities for many companies.
It's not hard to understand why: there are estimated to be more than 5.5bn handsets in use globally today, making the mobile phone one of the most ubiquitous devices ever.
In developed and emerging nations, a growing number of those phones are smartphones that offer always-on access to the web.
Mobile represents one of Facebook's biggest challenges, but the company that just went public in what is sure to be remembered as one of the most infamous IPOs ever, that challenge is also a huge opportunity.
In an effort to exploit that opportunity, Facebook CEO Mark Zuckerberg was willing to pay $1bn for a revenue-less startup (Instagram) and the company's own engineers have been working on their own mobile apps (Facebook Camera).
But are mobile apps enough, or does Facebook need something more?
What's cooler than spending $1bn on a mobile photo sharing app?
The answer: spending $1bn on a mobile photo service and then launching your own mobile photo sharing app service weeks later.
Yahoo has made a lot of big mistakes over the years, and today it finds itself in the fight of its life to stay relevant on the modern web.
The big questions: what can Yahoo do to recapture some of its past glory, if anything at all?
One possible answer is so obvious that nobody thought of it earlier: build a browser.
The number of screens we interact with depends on who you ask. While we, as marketers, would like to think tablets have already replaced couch laptops, the reality is that consumers today are more likely to be looking at their smartphones while watching TV.
Mobile devices may very well be the third or fourth screen, but that is assuming TV is the first one, and that assumption may be more wrong than right as screens converge and content follows.
In that context, it is difficult to develop proper multiscreen strategies, when ordinal numbering doesn't necessarily help us identify which specific device is being used by consumers and, most importantly, what is their current state of mind.
While it may take a quarter or two to figure out just how well Nokia and AT&T's launch of the Lumia 900 did or didn't go, the device which both companies have bet big on has brought the kind of attention to Windows Phone that Microsoft was certainly hoping for.
That apparently has AT&T's biggest rival, Verizon, taking note.