Shopping | Internet Marketing Blog

How Australian retailers can win the retail war this Christmas

Christmas is just over a month away and retailers should already have their festive marketing plans in action.

Marketing company Responsys has even warned Australian retailers that they only have until November 19 to roll out their competitive offerings or they face losing out to their US counterparts.

by Claire Brinkley 19 November 2012 23:58pm 1 comment

Australia is about to get Click Frenzy

A huge online flash sale will be taking place in Australia this Tuesday and already there are predictions it will attract some million shoppers and set a new online sales record.

Event organiser Grant Arnott expects the event to become a national phenomenon and says transactions could amount to tens of millions of dollars for local retailers.

by Claire Brinkley 18 November 2012 22:00pm 2 comments

Online retail in Australia [Infographic]

As you may have read recently, Australian businesses have been lagging behind their foreign counterparts when it comes to going online and using social media.

A staggering 62% of Aussie retailers don’t have a Facebook page, 54% don’t use Twitter and don’t plan to change this in the next year, and 72% have no interest in Pinterest, despite experimentation and uptake in other regions.

by Claire Brinkley 11 November 2012 21:45pm 3 comments

Lowering the GST threshold: Will it really help Australian retailers?

Lowering the GST threshold will protect local Australian retailers, save jobs and provide the Government with $1.6 billion, according to the many media articles published this week.

The issue of GST has received an almost daily mention across the mainstream press lately, as retailers continue to campaign for a change to the current GST regulations, which currently allow online shoppers to purchase products tax-free from foreign competitors.

by Claire Brinkley 07 November 2012 22:37pm 3 comments

The state of the Australian Daily Deals Industry [Infographic]

Coupons have always been a key advertising tool used to drive consumers into stores, but the online deal space is still somewhat new in Australia.

To better understand the daily deal industry, online competitions aggregator competitions.com.au has put together an interesting infographic which attempts to show the current state of the industry and where it might be headed.

by Claire Brinkley 06 November 2012 22:00pm 0 comments

Australia Post declares $2bn digital strategy: Part two

Australia Post will shortly be releasing their free Digital Mailbox in an attempt to future proof their business and step further into the online world.

The Digital Mailbox is part of Australia Post’s $2 billion dollar investment plan to digitise their current operations and it will allow all Australians to securely receive and pay bills, as well as store important documents and communications.

by Claire Brinkley 29 October 2012 22:00pm 2 comments

Australia Post declares $2bn digital strategy: Part one

Australia Post will be investing $2 billion dollars into modernising parcel delivery, improving retail networks and launching a new digital mailbox in an attempt to future-proof the business and reap the benefits of the digital economy.

This will be the single largest investment in the history of Australia Post and it comes on the back of the increasing popularity of online shopping, which has raised the demand for package delivery to an all-time high.

by Claire Brinkley 28 October 2012 22:10pm 2 comments

Are Australian retailers still lagging behind online?

Apparently, the short answer to this question is yes.

It seems that Australian businesses are still resisting going online, dismissing social media and refusing to divert their attention and budget away from traditional sales channels.

by Claire Brinkley 23 October 2012 23:30pm 1 comment

Mobile commerce in the UK: stats round up

The importance of smartphone technology to the UK shopper experience has been hard to ignore this past month with an abundance of mobile commerce data being added to our Internet Statistics Compendium.

by Luke Richards 04 November 2011 11:21am 4 comments

Digital gifts a big part of this year's holiday season: report

The holidays are right around the corner and retailers big and small are already gearing up for what they hope will be a successful season, even if at the same time knowing that it will likely be a challenging one too.

When looking at holiday shopping, we typically look at sales of physical goods. Which makes sense given that historically, gift-giving has been an offline activity.

With digital goods growing in prominence, it's increasingly clear that holiday shopping is not limited to buying goods you can put under a tree.

by Patricio Robles 02 November 2011 19:10pm 0 comments