stats | Internet Marketing Blog

70+ epic ecommerce best practice tips, stats, blog posts and more

After this post rounding up some of our case studies, articles and reports on social media, I thought I'd steal Andrew Warren Payne's idea and do the same for ecommerce.

We have written a lot on ecommerce since the blog launched, but here are 70 or so of the our best practice tips, interviews with ecommerce folk, stats, and reports from the past year or so.

Hope you find this useful...

by Graham Charlton 10 May 2013 10:45am 6 comments

How do you improve your perfect PPC account? Simultaneous positional testing

A well known and much discussed component of producing effective paid search campaign management is testing, with the ultimate aim of improving the performance of keywords towards a better ROI or a lower CPA.

There are a number of approaches to this that can be effective, though in my opinion we find there’s one specifically that provides real value for our clients.

by Luke Boudour 10 May 2013 09:38am 0 comments

Performance marketing in the UK: three 2013 observations

UK affiliate marketing has gone a long way since its inception. It has become more mainstream, and altogether more complex.

And regardless of all the challenges, it now offers (both advertisers and publishers) more opportunities than ever.

by Geno Prussakov 30 April 2013 09:08am 0 comments

Creating content of integrity in the age of the customer

The content marketing landscape The combination of understanding the modern day purchase funnel and facilitating a comprehensive content marketing strategy is the key to building brand loyalty in the age of the customer.

Being heard in the noisy age of the customer equals engagement opportunity, and engagement leads to conversion.

Marketers want various goals out of a content marketing strategy, such as; awareness, retention, acquisition and lead generation, but all digital roads lead to Rome and Rome is revenue. So what is there to understand and where do we start?

by Dominic Byrne 29 April 2013 09:41am 4 comments

55% of mobile search conversions happen within an hour

When consumers search for things on their mobiles more than half usually intend to buy it, according to new research from Google and Nielsen.

The Mobile Search Moments report looks at why and when people use smartphones to search, the actions that result from these searches and how marketers can capitalise on every moment of the process.

Participants in the study were asked to log their mobile searches over a two week period in Q4 2012, which resulted in more than 6,000 mobile searches being recorded, and then follow-ups were conducted by Nielsen to see what actions resulted from these searches.

by Claire Brinkley 26 April 2013 15:04pm 1 comment

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include online video ads, tablet commerce, multi-screening, email marketing, in-store Wi-Fi and mobile commerce.

For more digital marketing stats, check out our Internet Statistics Compendium.

by David Moth 19 April 2013 11:21am 1 comment

Multi-screening trends in the UK

A recent study by Fast Web Media has yielded some interesting insights into multi-screening trends in the UK.

The report looks at 50 different UK brands and analyses their most recent 2013 TV adverts to see who is encouraging multi-screening. One ad per brand was watched and inclusions of URLs and/or any reference to social networks was recorded.

What is multi-screening? You can be said to be multi-screening when you are using more than one device (screen) at the same time.

For example, if you're watching a live sports event on TV and you're checking Twitter at the same time (like I was last weekend) then you are multi-screening.

by Simon Hawtin 17 April 2013 09:06am 1 comment

11 valuable Google Analytics advanced segments

Along with custom reports (and sometiimes in conjunction with them), custom advanced segments are a great way of gaining extra insight and value from your Google Analytics account.

In this post, I'll round up ten very useful custom segments that you can import straight into your GA account, and save yourself the trouble of creating them yourself.

Please suggest any other segments you find useful in the comments...

by Graham Charlton 16 April 2013 11:37am 10 comments

How to use Google Analytics advanced segments: a guide for beginners

Google Analytics is a great tool, but its standard reports can be limited, so a little customisation is necessary to improve the quality of insight you can gain.

One way to do this is to create custom reports, which is an excellent idea, and another is to use GA's advanced segments, which allow you to filter reports to find the insights you need.

In this post, I'll explain how to use advanced segments. It's for GA beginners really, so I apologise in advance to any GA experts reading this...

by Graham Charlton 16 April 2013 09:40am 1 comment

Is editorial the new e in ecommerce?

Since the very first emergence of an add-to-basket logo, brands and publishers have been evolving their product content to create a more inspirational offering, one that can lead smoothly to a transaction.