Posts tagged with 'stats'
Focusing on responsive design should be seen as an essential component of a brand’s ecommerce strategy, as enhanced usability leads the way in driving conversion rates.
The fact that five leading brands have seen significant sales increases as a result of taking this approach demonstrates that it’s something that is worth investing time in.
It is also important to highlight the benefits of responsive design from an SEO perspective, as this enhanced usability becomes redundant if the website isn’t highly visible within search engine rankings.
With responsive design, there is no need for a specific mobile domain, meaning all site equity can reside on one top-level domain (TLD).
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by Alex Wares
26 March 2013 09:47am
3 comments
Sports, and especially 'in-play', betting is leading the growth in the UK's online gambling market, with the sector worth more than £2bn in 2012.
For example, football betting has grown by 69% during 2011 to 2012, making it the second most lucrative, after horse racing.
Stickeyes has released a report on the sector, which looks at the top 50 keywords driving online search, and which brands are cleaning up.
Here are a few highlights from the study...
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by Graham Charlton
25 March 2013 16:41pm
4 comments
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include mobile strategy, interactive and outdoor advertising, email open rates, and online customer service.
For more digital marketing stats, check out our Internet Statistics Compendium.
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by Graham Charlton
22 March 2013 13:02pm
3 comments
Once again we round up six of the best infographics we've seen in the past week.
The topics include social media demographics, creative employment, Google+, and when to post on Facebook...
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by Graham Charlton
22 March 2013 10:48am
7 comments
Once again we round up six of the best infographics we've seen this week.
The topics include email marketing best practices, Twitter, social CRM by numbers, Google+, and reasons to use video content in B2B marketing.
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by David Moth
15 March 2013 13:01pm
3 comments
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include tablet traffic, digital marketing budgets in 2013, retail sites in paid search, tablet ad CTRs and Gucci's mobile commerce revenues.
For more digital marketing stats, check out our Internet Statistics Compendium.
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by David Moth
15 March 2013 12:01pm
3 comments
Last week I published a list of ready-made custom reports for Google Analytics, including ways to measure links, PPC campaigns, sales by time of day and more.
The reaction was very positive, and in the comments and related G+ discussion, more great custom reports were suggested, so I've rounded them up here.
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by Graham Charlton
11 March 2013 13:56pm
17 comments
Click and collect (or reserve and collect, or whatever) is becoming ever more popular, to the extent that it is now a vital offering for any large multichannel retailer.
The reason? It fits perfectly with customer research behaviour, and allows retailers to drive footfall into their stores.
The experience must be right to maximise sales, and a new report from ExperienceLab looks in detail at the click and collect experience of major UK retailers.
It's a big report, but I've summarised some of the findings here and pulled out some key tips for retailers...
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by Graham Charlton
07 March 2013 11:07am
4 comments
Google Analytics's standard reports can be limited, so a little customisation is necessary to improve the quality of insight you can gain.
If like me, you're a relative amateur with Google Analytics, ready-made custom reports can save you a lot of time.
There are various reports here, some useful for publishers, some for ecommerce sites, and some for SEO analysis.
Just log in to your Google Analytics account and click the links to add these to your custom reports list...
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by Graham Charlton
05 March 2013 11:21am
29 comments
As brands continue to increase investments in Twitter as a communication increasing opportunities arise to learn from the activity taking place on the and how to better use it to your advantage from a business perspective.
A Brandwatch report, which has studied over 10,000 random tweets has established some key trends that will impact the way we use Twitter in 2013.
The results, which analysed brand mentions and consumer voice, are especially important for brands to understand Twitter as a communication channel.
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by Tim Grimes
01 March 2013 09:47am
2 comments
