Posts tagged with 'Video'
Our Internet Statistics Compendium has seen another bumper update this month, with an impressive swathe of data focusing on the internet landscape in Australia.
The latest report released by the ARC Centre of Excellence for Creative Industries and Innovation (CCi) gives a comprehensive overview into how the internet has become integral to Australians as a social tool, a shopping platform and an entertainment channel since 2007.
Yet, it is the report’s insight into audio and video trends which are some of the most interesting, with online perhaps not eating into consumption habits of traditional media as much as we might expect. Be sure to check out the Australia and New Zealand edition of our ISC for more from the region.
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by Luke Richards
16 October 2012 01:00am
1 comment
David Sasson is COO of content discovery solution Outbrain, the sponsor of the Content Marketing Survey Report being published by Econsultancy next week.
David, who will be on the panel for the research launch event in London next Wednesday, spoke to us about the growth of content marketing and what the company's platform can offer for publishers, advertisers and consumers.
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by Linus Gregoriadis
27 September 2012 10:45am
4 comments
Every company is fighting for consumer engagement, but TomTom managed to secure 85,000 entries to its recent Project Paradise competition.
How? With four key approaches...
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by Xavier Izaguirre
17 September 2012 11:48am
4 comments
While good user experience professionals may be able to 'guess' the best UX solution 60 to 70% of the time, it's not substitute for testing, according to Belron's eBusiness Manager Craig Sullivan.
In this video, Craig talks about his upcoming presentation at Econsultancy's JUMP event, and explains why user experience should be in the hands of the visitors and customers.
In a nutshell, decisions on design and creative should be based on cold hard facts and consumer behaviour...
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by Graham Charlton
10 September 2012 12:04pm
3 comments
Thanks in large part to the popularity of video on the consumer internet, video has become a more important part of many companies' B2B content marketing strategies.
For obvious reasons, the process of creating an effective B2B video is a bit different than creating a B2C video, but that doesn't mean that it's an impossible undertaking.
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by Patricio Robles
20 August 2012 15:57pm
6 comments
A key trend highlighted in our recently published Real-Time Bidding Buyer’s Guide is that media buyers working with RTB for their display campaigns are gradually translating these capabilities to other channels, such as mobile, video and social.
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by Monica Savut
09 August 2012 14:12pm
2 comments
The star of last week's Future Of Digital Marketing (FODM) conference in London was undoubtedly Ling Valentine.
She had the audience in stitches several times during the presentation, but there were some valuable lessons from Ling's approach to e-commerce and especially customer experience.
The Ling's Cars website may look crazy, but there is definitely method behind the madness, as Ling explained in her presentation.
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by Graham Charlton
20 June 2012 11:04am
10 comments
Last week, we had a chance to talk to Jay Miletsky, CEO of MyPod Studios. Launched October 2010, MyPod Studios was created to provide an alternative to the current video networks with content curated by the MyPod team.
Miletsky shared with us his top tips on how brands should create video content on the web and how he would like to see online video advertising and how we deliver it to change.
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by Heather Taylor
04 May 2012 20:00pm
4 comments
When two very different industries like traditional broadcast television and digital collide, it’s difficult to ignore the implications on both sides.
While analysts predict that 60% of households will be watching internet TV by 2014 and many companies are trying to capitalise on shifting viewing habits, the connected TV market is still in a nascent stage.
To coincide with the recent release of Econsultancy’s Connected TV Smart Pack, we’ve identified five key elements of this emerging ecosystem that any marketer needs to be aware of.
These are what we call the five Cs of connected TV...
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by Monica Savut
25 April 2012 10:44am
2 comments
While there is plenty of disagreement among marketers as to the best method to improve your search rankings, there is one specific strategy that is sure to benefit your business. What’s the secret sauce? Believe it or not, leveraging your online videos is often key to increasing search rankings.
We all know that the search engines use social signals as a factor in their overall ranking algorithm, and as the role of social signals becomes increasingly important, so will the role of online video in your overall search and social strategy.
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by Jennifer Dunphy
12 April 2012 13:32pm
20 comments
