NMA Archive

Glamour gains long-term readers through celeb Twitter takeover

Glamour.com has gained long-term readers as a result of signing up celebrities to take over its Twitter account, according to deputy editor Charlotte Duck.

by NMA Staff 27 November 2012 00:00am 0 comments

Twitter to bolster analytics

Twitter aims to further enhance its appeal to brands and advertisers by improving its analytics to more accurately reflect the true ROI of using the social network as a marketing medium.

by NMA Staff 27 November 2012 00:00am 0 comments

Future sets up online audience insight panel

Media group Future has established an online consumer research panel in order to gain better audience insight to help with the development of products and content going forward.

by NMA Staff 27 November 2012 00:00am 0 comments

Mobile to help generate £3.5bn in Xmas sales

Up to £3.5bn worth of Christmas purchases will be influenced by smartphones this year, with up to 10% of all in-store purchases also impacted by such devices, according to research.

by NMA Staff 26 November 2012 00:00am 0 comments

Moves - 26.11.12: The Weather Company, Rubicon Project, Rightster

Key people moves in the industry.

by NMA Staff 26 November 2012 00:00am 0 comments

Site inspection: Honda CR-V

Owner: Honda

Agency: Collective London

www.crvdomorenew.co.uk

by NMA Staff 26 November 2012 00:00am 0 comments

Mobile search will top desktop in next few years, says Google's Carrington

Mobile search will reach a “tipping point” in the next few years as it overtakes desktop search, according to Google’s head of mobile and social, EMEA, Ian Carrington.

by NMA Staff 26 November 2012 00:00am 0 comments

Opinion: Does the proliferation of ad formats hold the industry back?

Chris Bennett, Tapjoy, director of sales

by NMA Staff 26 November 2012 00:00am 0 comments

Forbes mobile traffic rises to 28%

Business news site Forbes has seen mobile traffic more than double over the past year, which chief product officer Lewis D’Vorkin puts down to an increase in social sharing.