|Registered Since||3 Oct 2013|
|Areas of Expertise||Content Marketing and Strategy, User Experience and Usability, Web Analytics, Conversion Rate Optimization, Data & Analytics|
Ben Harris is founder and CEO of Decibel Technology, a provider of specialist software for web development and website management. Ben is responsible for overseeing the vision and direction of the business.
Having started New Brand Vision Group (NBV) in 2002, an award-winning digital agency in London, Ben became increasingly aware of the gap between what CMS developers and clients were asking for to build and manage websites, and the limitations and inflexibility of the CMS options available. With software architect Timothy de Paris, he created Decibel; designed to facilitate website development no matter how complex, and provide the tools required to enhance website performance.
Following exceptional client and developer feedback about Decibel, Ben spun the business out as a separate company, Decibel Technology, which began trading in January 2012. Ben now provides dual Managing Director roles for Decibel Technology and New Brand Vision.
Ben’s 15 years’ experience includes overseeing the delivery of brand, marketing and digital projects for clients including Microsoft, Nestle, Pearson, Miss World, Press Association, EasyGroup, Kempton Park Racecourse, International Tennis Federation, Haymarket Media and Emap.
Ben was named startups.co.uk Young Entrepreneur of the Year in 2004 and is a frequent contributor to various newspapers, business publications and TV programmes. Ben holds a BA (Hons) Business degree from the University of the West of England.
Decibel Insight is an amazing heatmapping tool that shows you how people are interacting with your website, so that you can optimise content and customer journeys for all devices to increase conversion rates.