As Facebook and Twitter fight to dominate conversation going on in social TV, Mass Relevance has established itself as the platform to facilitate the social battle.
I caught up with Mass Relevance CEO Sam Decker about starting up, the difference between Facebook and Twitter, and the future of social TV.
Marketers that feel there is just not enough time to spend on email marketing, you may be slightly comforted to know that you are not alone.
The bid to keep up with the evolving nature of email marketing is a challenge many organisations are struggling with, according to marketers that attended Econsultancy’s Festival of Marketing.
Several senior client-side marketers gathered together for Digital Cream during the Festival, where email marketing, among other topics, was discussed at great lengths.
The general consensus? Emaiil has great potential to become even more efficient than it already is. It's just going to take skills, buy-in and time that many do not have... yet.
While these discussions were under the Chatham House Rules, the insights gleaned have been pulled together to create the new Email Marketing Trends Briefing published this week by Econsultancy in association with Pure360.
The trends briefing, which is free for registered users, also contains some best practice tips, market data and case studies.
The NBA’s 68th glorious season is off to a roaring start and the storylines are coming faster than John Wall in transition.
Will LeBron James and the Miami Heat (the reigning MVP and NBA champions) continue their march to dynasty status? How long will it take for injured stars Derrick Rose, Russell Westbrook and Kobe Bryant to return to their former powers?
And will anyone get dunked on in a more vicious manner than the way DeAndre Jordan dunked on Brandon Knight? There is plenty of hype around the 2013-14 session, which promises to keep us on the edge of our seats from now until the NBA Finals in June.
However, one of the more subtle headlines is how technology is changing almost every facet of the game.
While basketball is no longer bound to the 13 original rules conceived when Dr James Naismith invented the game in 1891, the digital transformation of the NBA over the last few years has significantly impacted how the game is played, consumed, advertised and much more.
With the aid of social media, online streaming and stats, lets have a look at how digital has changed the NBA experience.
Retailers are seeing growing numbers of customers using smartphones in their stores, but just 11% see 'showrooming' as a threat to revenue.
Given the publicity around showrooming, and ongoing threat to offline retailers posed by ecommerce, this is somewhat surprising. Especially as recent stats from Columbia found that 70% of 'mobile assisted shoppers' viewed products in-store, and then made their purchases online.
These new stats are from the new Econsultancy/BuyDesire Mobile Marketing and Commerce Report 2013, which also explores the extent to which companies are committed to mobile, the channels and technologies they are using, and the challenges they face in improving their capabilities.
It is based on a global survey of more than 500 Econsultancy users from companies and agencies, carried out in July and August 2013.
Let's take a look at some of the report findings...
Econsultancy’s Modern Marketing Manifesto states that customer experience “must be the relentless focus of modern marketing".
However, new research published this week by Econsultancy and CACI has found that the majority of companies (58%) only have an embryonic customer experience strategy.
Our Integrated Customer Experience report, produced in association with CACI,found that organisations are facing their biggest challenges around data, systems and processes.
This report is based on a global survey of nearly 900 companies and agencies from Econsultancy's user base, carried out in June and July 2013.
Here are some highlights...
Facebook has had a very busy summer.
From preparing the groundwork for a video ad service, to pushing the Facebook hashtag, the social juggernaut has been trying to convince advertisers and investors that the platform is a hotbed of viral activity, not just the world’s biggest directory of human beings.
To Facebook’s credit, it seems to be winning the battle on Wall Street, with the stock trading over 30% above its flotation price after a disastrous IPO.
However, one battle it will not win is the social television battle against Twitter.
While the number of channels for communicating with consumers has increased, email marketing remains an integral part of a brand’s digital offering.
The 2013 edition of the Email Marketing Platforms Buyer’s Guide documents a number of factors which have contributed to the email marketing industry’s sustained growth.
Email’s familiarity in the face of an ever-changing digital landscape and its pivotal position in multichannel campaigns makes it increasingly valuable to the modern marketer.
From wrestling to retweets, WWE’s execution of its digital strategy has been as interesting to watch as the build and execution of the marquee summer event, SummerSlam.
The event saw perennial WWE champ John Cena beaten by heavily-bearded fan favouite Daniel Bryan, only to be double-crossed by the boss and lose his title to Randy Orton!
But let's not get carried away...