37% of companies surveyed are able to target personalised web content in the right context in real-time, according to stats from our latest Quarterly Digital Intelligence Briefing.
June's briefing, sponsored by Adobe, looks into the latest trends around personalisation, the importance of customer trust when implementing this, and measurement of ROI.
This infographic shows how companies are personalising the web experience, and how ROI is measured...
Reader comments (3)
2:19PM on 18th July 2012
#3 raises a great point--customers are more at ease getting personalized results from a brand they trust. You don't want to give your information to just anyone, but a brand you know and are loyal to using it to make your relationship with them even better doesn't seem as invasive. Companies should never underestimate the power of trust.
Head of Digital Strategy at Lightmaker UK
1:51PM on 19th July 2012
This week I witnessed a truly simple yet great piece of personlised marketing.
I received an email from Pizza Express with my name written out in flour on a pizzaiolo's table, wishing me happy birthday and offering me a free bottle of prosecco or wine on my next visit. Brilliant! I'm off to Pizza Express.
Lead Web Analyst at Vodafone
11:19AM on 23rd July 2012
I think the 37% of businesses using personalsation is a bit off the mark. Most businesses may have "done a bit" of personalisation now & then, but I think it is higly unlikely that it forms part of their overall online strategy and are doing it consistently.
I also think that it depends on the perception of persoalisation the businesses in question actually have. A login area which says "Hello Mr Wilson" is very different to a set of products, services, articles or ads served to me in contxt based on CRM data, User Behaviour and Demog, however both can be construed as personalisation.
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