It's been another busy year on the Econsultancy blog and, thanks to a highly intelligent and attractive readership, we managed to pass 1m monthly pageviews for the first time.
Not that it's all about numbers, but it's good to have someone out there reading your painstakingly crafted articles.
The bad news is that, once again, I've missed out on the top spot, third was the best I could manage.
So here's a round-up of some of the most popular posts written by the Econsultancy team this year (see here for our top guest posts). Posts are ranked by number of page views.
An article published last week in the New Zealand Herald (New Zealand’s largest news publication) was quoting some of the top retailers in Australasia who spoke out about their concerns over competition coming from international retailers.
What struck me was the blame put on the tax system. These retailers are putting pressure on the Government to fix the inability of country borders to apply a tax on all international purchases made by Australian and New Zealand consumers.
There was no discussion or comment about how these retailers need to improve their standard of multichannel conduct in order to combat the international threats.
Due to the one sided discussion presented I could not help but reply to the editor.
Marketing Technology is advancing at a huge pace, and some of it is aiming to replace the humans in the marketing department.
We need to decide if this is a good thing, and this post considers the arguments...
Driving quality engagement with your social audience increases loyalty and more effectively guides consumers down the path to purchase.
As such, marketers must place a premium on fostering social relationships that add tangible value and incentives to the customer experience.
But how can marketers identify the most effective ways to break through the flood of status updates, tweets, pins, and posts?
Read on for four strategies that marketers can integrate in 2014 to make sure social conversations with your audience hit the mark.
Segmentation is one of the key weapons of the success marketer.
It's allowed them to get the right messages and products to the right people. It's a core part of the marketer’s tool kit.
So what can marketers learn from segmenting their social audiences?
If I had to sum up my year in 140 characters it would read: during 2013 I’ve been having a lot of problems writing snappy, concise and appropriate sub-headlines in my articles for the Econsultancy blog.
There are people out there who are much better at this sort of thing than I am, and to celebrate those experts, Twitter has released an interactive widget that lets you explore the past year’s key trends on Twitter, month-by-month and within various different topics such as news, sport and entertainment.
Click on the image below to see for yourself.
The customer service industry was created by mistake.
It’s been effectively outsourced by many companies (intent only on cost containment) for the past decades, and since the advent of the consumer internet has often been woefully ill-suited to meeting customer needs.
In the recent past we’ve heard plenty about the importance of 'creating a consistent customer experience across multiple channels'.
While that phrase is horrendously buzz-wordy, it’s still undeniably important.
Multiscreen, multi-device customers check and compare prices in store, buy online and talk about their purchases via social media, so making sure each touchpoint effectively serves the user is essential.
But... what happens if a customer only wants to use one channel?
Amazon has yet again come out on top in a customer satisfaction survey, proving that is remains the company to beat when it comes to ecommerce.
And as if to underline just how successful Amazon is at creating an excellent customer experience, it actually came joint first and second in the Foresee study thanks to its .com and .co.uk domains.
It’s not all good news for the ecommerce giant however, as Amazon.co.uk actually saw a two-point decline compared to last year, down from 86 to 84.
John Lewis came third in the study with 79, followed by Apple on 78 and M&S on 77. Unsurprisingly Ryanair came bottom of the pile with just 60 points.
As we're fast approaching the end of the year it's time to round up some of the most interesting stats from Econsultancy's Q4 reports.
In the past few months we've published surveys on customer experience, mobile marketing, and conversion rate optimisation, as well as best practice reports on marketing automation and digital transformation.
To find out more tasty insights from our 2013 reports, check out my round ups of stats from Q1, Q2 and Q3.
And to really indulge yourself in a statistical feast, download our Internet Statistics Compendium...