Innovation Awards 2008

Overview

In 2008, Econsultancy launched the industry's only dedicated Innovation Awards, designed to give clients, suppliers and agencies recognition for genuine innovation and success in digital marketing.

The Innovation Awards attracted a judging panel known for their innovation including brands such as Google, Orange, Apple, innocent drinks, Dyson and the BBC, and offer high credibility in the industry and beyond.

We were looking for services, products or activities that demonstrated genuine innovation:

"Innovation - an approach, idea, practice or technology which holds out the promise of being a smarter, better way of doing things. Not just new for the sake of being new, but a fresh take on solving a particular challenge or improving on the norm."
Ashley Friedlein, CEO and Co-founder, Econsultancy

Congratulations to the following who were shortlisted for Econsultancy's Innovation Awards 2008.

Read the press release for details of the winning entries judges' comments on why they were chosen.

Innovation in Affiliate Marketing

• TradeDoubler - WINNER
• sunshine.co.uk - highly commended
• AMWSO Co Ltd
• Digital Window
• Essence

Innovation in Email Marketing

• Thomas Cook – WINNER
• Database Group - highly commended
• Argos
• MailPerformance UK
• Red Eye International/Haven

Innovation in Online Advertising

• ad pepper media - WINNER
• Collective
• Tailgate Technologies
• This Is Open
• VideoEgg

Innovation in Multichannel Marketing

• lastminute.com - WINNER
• Manning Gottlieb
• Virgin Books

Innovation in User Experience

• mydeco.com - WINNER
• Endeca/Kiddicare - highly commended
• Skyscanner - highly commended
• AKQA
• Bunnyfoot
• Legal & General

Innovation in Social Media & Communities

• Photobox.co.uk - WINNER
• Essence - highly commended
• Alliance and Leicester
• Cornerstone Publishing, Random House Group
• Head London

Innovation in SEO & Natural Search

• Quirk eMarketing - WINNER
• Guava
• Linkdex.com

Innovation in Paid Search & PPC

• Unique Digital - WINNER
• Greenlight - highly commended
• Search Laboratory
• Summit Media

Innovation in Web Analytics and Optimization

• TagMan/Positive Feedback - WINNER
• Alenty
• iPerceptions
• Magus
• Nedstat

Innovation in Online Acquisition

• GAME Stores Group - WINNER
• Five by Five - highly commended
• Online Media Group
• Synthetix
• Thomas Cook

Innovation in Online Conversion

• Thomas Cook - WINNER
• Imano - highly commended
• Essence/Carphone Warehouse

Innovation in Online Retention

• Coastdigital - WINNER
• Sensorpro

Innovation in Digital Marketing and Team Management

• Jellyfish Online Marketing - WINNER
• Tamar

Most Innovative Person in Digital Marketing

• Hedley Aylott, Summit Media

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Venue

Lemon Studios

2nd Floor

85 Clerkenwell Road

London

EC1R 5AR

United Kingdom

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