| Date | 26th May 2004 (4:00pm – 6:00pm) |
|---|---|
| Venue | Ludgate House, London, United Kingdom |
| Duration | About 2 hours |
| Cost | Included with Platinum and Diamond membership plans |
About the event
Overview
Overview:
Discuss latest issues, trends and best practice for Online PR. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.
Confirmed attendees:
COI, Smart Interactive, Direct Line, Mantra PR, Blaupunkt, Hellomagazine.com, Immediate Future, LloydsTSB, Sony, Rodale, Citibank, O2
Agenda:
- What tools, techniques and approaches are used for ‘online PR’? (e.g. viral, community monitoring, seeding, reputation monitoring)
- What are the unique opportunities and challenges of online PR? (e.g. speed, control, reach, interactivity, search engine optimisation)
- How should online be integrated as part of the PR mix?
- What role does online have in reputation and brand management from a PR point of view?
Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate
20 mins Follow up conversations / networking / close
Enquiries
+44 (0)20 7071 8612, info@e-consultancy.com (subject line 'Roundtable Bookings')
