| Date | 23rd November 2005 (1:00pm – 3:00pm) |
|---|---|
| Venue | Ludgate House, London, United Kingdom |
| Duration | About 2 hours |
| Cost | Included with Platinum and Diamond membership plans |
About the event
Overview
Overview:
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.
Objectives:
To share knowledge, experiences, best practice and to network.
Attendees:Argos, A&L, Post Office, Royal Mail, Net-A-Porter, Shell, Lookfantastic.com, RBI-UK, BigMouthMedia, Spannerworks, Nucleus, Diffiniti, dgm, propellernet
Agenda:
1. Where do people stand these days on in-house verses agency? What are the pros and cons, what conclusions can be drawn from experiences of attendees? How do you champion SEO within an organisation and ensure common understanding and importance to all the other teams/people it affects e.g. Product, Marcomms, PR, Sales, Web Developers, content editors, IT crew etc?
2. Is it possible to track a click in the natural search listings to a sale on your site? What tools are available and how do they work?
3. Are you going to allocate more budget to SEO next year? Will it be a bigger priority than other marketing channels? If so why and how will you justify this?
4. Trends and Developments. Dynamic sites, MSN etc.
5. Resources.
Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate around key issues and trends
20 mins Follow up conversations / networking / close
Enquiries
+44 (0)20 7681 4053, peter @ e-consultancy.com (subject line 'Roundtable bookings')
