… to improve TV campaign effectiveness
Doubling catalogue sales using insights from web analytics
Driving call centre improvements with web metrics
Generating media coverage via online buzz (and vice versa)
…
… interactions take longer than phone calls. Is the ROI actually in … the advent of pay per call looks set to boost web/ … likely best model for web/call centre integration?
4. How effective … by proactive selling online via call centre agents.
5. Trends and …
