Web Analytics - Conversion rate optimisation

… analytics? E.g. issues surrounding measurement of streamed media, web services, AJAX etc 3. Customer-centred analytics / tying into CRM – trend towards tying site data to actual customer data. What of the issues of Privacy / ROI / Implications etc …

E-consultation and Online Planning (Property)

… used in e-consultation? [e.g. online, SMS, digital TV, CRM, ASPs, voting] 2. How should online be integrated in the consultation … like broadcast and gaming be used in e-governance? [e.g. CRM, information systems, games, SMS voting] 4. What are the unique …

Mobile Marketing

… Hub, Evolving Media, Marvellous Mobile, Warner Bros Agenda: - Is the real opportunity for mobile marketing in the CRM / customer service / branding areas? - What are the real opportunities and issues posed by picture messaging / MMS and 3G content? …

Web Measurement & Analytics

… resource and skills requirements, turnaround times) - How do you integrate web analytics into multi-channel measuement? (e.g. CRM integration, avoiding channel silos, cross-channel tracking) - How do you combine user-centric data with site-centric data …