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Agenda:
1. We’ve fixed the SEO basics (indexation, site structure, on page optimisation … so now what? Is it all about link building? How should we go about that … the day – including metadata links, link exchanges, invisible links etc.)
4. Trends and …
… How can you measure the ROI from SEO, can you pay for SEO … In which sectors/what cases does SEO have a better ROI than SEM … you switch off SEM (Paid) if SEO is getting the required rankings/ … improve rankings? What of inbound link building? And what of ethics …
