Overview: Circa. 12 - 20 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy. Objectives: To share knowledge, experiences and best practice on the topic in question, also covers issues, trends and developments. …
… TV campaign effectiveness
Doubling catalogue sales using insights from web analytics
Driving call centre improvements with web metrics
Generating media coverage via online buzz (and vice versa)
Optimising marketing budgets with the right mix
…
… social media tests, soft conversational and sentiment metrics and hello hard, financial metrics? … setting them?
With so many channels, metrics etc where do you start and … . Define an approach and choose key metrics for your social media marketing and …
… before selling it in 2007. He formed Direct Consult in 2008 specialising in multi channel customer acquisition and retention strategies and marketing, offshore fulfilment, and business organisation, metrics and planning. (www.directconsult.co.uk)
… For others, a lack of standardised metrics to measure social media conversations, … more accurately
• Decide which social media metrics best suit your marketing objectives
• … the pros and cons of these metrics
• To appreciate the risks and opportunities …
… gain the most value from implementing a solution? How do you prove the value and measure the ROI of an OCS solution? What metrics exist?
2. How easy is it to implement a Customer Service Solution? How much time and what resources need to be allocated? …
… targeting / personalisation deliver the greatest ROI (e-mail, online advertising, web pages etc.) and against what metrics (brand, churn, conversion rates etc.)?
- Questions from attendees
Objectives:
To share knowledge, experiences, best practice …
… with current client solutions).
2. How do you prove the value and measure the ROI of a OCS solution? What metrics exist?
3. What other technological solutions other than phone, fax, email, e-commerce, wireless communications, and VOIP can be …
… What's been found to work best?
2. Measurement - What metrics/results really matter? How do you assess whether the results … your key performance indicators should be?
There are obvious metrics (delivery, bounce, open, click rates, unsubscribe) but are …
…
- Rich media advertising online: what are the opportunities, challenges, what works best etc.?
- Online advertising for brand metrics: how effective / relevant is online advertising as a brand vs. direct response medium?
- Multi-channel marketing: how …
