Viral, WOM, Buzz Marketing

Overview: Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy. Objectives: To share knowledge, experiences, best practice and to network. Timings: 20 mins Arrive, Coffee and Registration …

Online PR

… , Sony, Rodale, Citibank, O2 Agenda: - What tools, techniques and approaches are used for ‘online PR’? (e.g. viral, community monitoring, seeding, reputation monitoring) - What are the unique opportunities and challenges of online PR? (e.g. speed, …