<?xml version="1.0" encoding="UTF-8"?>
<breakfast-briefing-event>
  <attendees-formatted-text-content-id type="integer" nil="true"></attendees-formatted-text-content-id>
  <attendees-unformatted-text-content-id type="integer" nil="true"></attendees-unformatted-text-content-id>
  <booking-enabled type="boolean">true</booking-enabled>
  <contact-details-formatted-text-content-id type="integer">1921</contact-details-formatted-text-content-id>
  <contact-details-unformatted-text-content-id type="integer">1920</contact-details-unformatted-text-content-id>
  <cost-details-formatted-text-content-id type="integer">1919</cost-details-formatted-text-content-id>
  <cost-details-unformatted-text-content-id type="integer">1918</cost-details-unformatted-text-content-id>
  <created-at type="datetime">2009-08-10T12:26:50+01:00</created-at>
  <description-format>html</description-format>
  <description-formatted-text-content-id type="integer">1925</description-formatted-text-content-id>
  <description-unformatted-text-content-id type="integer">1924</description-unformatted-text-content-id>
  <early-bird-discount-ends-at type="datetime" nil="true"></early-bird-discount-ends-at>
  <early-bird-discount-percentage type="integer" nil="true"></early-bird-discount-percentage>
  <ends-at type="datetime">2009-09-29T10:15:00+01:00</ends-at>
  <event-category-id type="integer">6</event-category-id>
  <expertise-level-id type="integer">1</expertise-level-id>
  <extract-formatted-text-content-id type="integer">1923</extract-formatted-text-content-id>
  <extract-unformatted-text-content-id type="integer">1922</extract-unformatted-text-content-id>
  <featured type="boolean" nil="true"></featured>
  <id type="integer">282</id>
  <image-id type="integer" nil="true"></image-id>
  <invite-only type="boolean">false</invite-only>
  <legacy-event-id type="integer" nil="true"></legacy-event-id>
  <name>Social media and Online PR measurement &#8211; what should you measure and how? </name>
  <places-countdown type="integer">10</places-countdown>
  <places-limit type="integer">50</places-limit>
  <places-limit-per-booking type="integer">0</places-limit-per-booking>
  <places-tolerance type="integer">0</places-tolerance>
  <previous-attendees-formatted-text-content-id type="integer" nil="true"></previous-attendees-formatted-text-content-id>
  <previous-attendees-unformatted-text-content-id type="integer" nil="true"></previous-attendees-unformatted-text-content-id>
  <price-id type="integer">30</price-id>
  <private type="boolean">false</private>
  <programme-formatted-text-content-id type="integer" nil="true"></programme-formatted-text-content-id>
  <programme-unformatted-text-content-id type="integer" nil="true"></programme-unformatted-text-content-id>
  <published-at type="datetime">2009-08-11T08:39:35+01:00</published-at>
  <recommended-reading-formatted-text-content-id type="integer" nil="true"></recommended-reading-formatted-text-content-id>
  <recommended-reading-unformatted-text-content-id type="integer" nil="true"></recommended-reading-unformatted-text-content-id>
  <report-id type="integer" nil="true"></report-id>
  <revenue-category-id type="integer">19</revenue-category-id>
  <slug>social-media-and-online-pr-measurement-what-should-you-measure-and-how-2</slug>
  <starts-at type="datetime">2009-09-29T08:30:00+01:00</starts-at>
  <thanks-what-next-text-content-id type="integer" nil="true"></thanks-what-next-text-content-id>
  <thanks-who-to-contact-text-content-id type="integer" nil="true"></thanks-who-to-contact-text-content-id>
  <twitter-query nil="true"></twitter-query>
  <unpublished-at type="datetime">2009-08-10T12:32:13+01:00</unpublished-at>
  <updated-at type="datetime">2009-08-11T08:39:35+01:00</updated-at>
  <venue-id type="integer">28</venue-id>
  <video-id type="integer" nil="true"></video-id>
  <who-should-attend-formatted-text-content-id type="integer" nil="true"></who-should-attend-formatted-text-content-id>
  <who-should-attend-unformatted-text-content-id type="integer" nil="true"></who-should-attend-unformatted-text-content-id>
</breakfast-briefing-event>
