| Date | 22nd February 2006 (3:30pm – 5:30pm) |
|---|---|
| Venue | Ludgate House, London, United Kingdom |
| Duration | About 2 hours |
| Cost | Included with Platinum and Diamond membership plans |
About the event
Overview
Overview:
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.
Objectives:
To share knowledge, experiences, best practice and to network.
Attendees:
Alliance & Leicester, CIPD, Wanadoo, B&Q, Royal Mail, BT, esure, RBS, Applied Insights, Aboavista, Syzygy, Nedstat, Issel/Pilot, WebTrends, Coremetrics, Jim Sterne
Agenda:
1. Testing for conversion rate optimization – A/B testing and multivariate. How do you make it work for you? What Tools / services exist?
2. Web 2.0 and Rich Media – what are the implications for web analytics? E.g. issues surrounding measurement of streamed media, web services, AJAX etc
3. Customer-centred analytics / tying into CRM – trend towards tying site data to actual customer data. What of the issues of Privacy / ROI / Implications etc
4. Trends and Developments. Dynamic sites, MSN etc.
5. Resources.
Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate around key issues and trends
20 mins Follow up conversations / networking / close
Enquiries
+44 (0)20 7681 4053, peter @ e-consultancy.com (subject line 'Roundtable bookings')
