If a marketer mistakenly believes that its Facebook Page is a form of owned media, don't point the finger at Facebook. The company has reminded companies that their Facebook Pages and fans really belong to Facebook.
But marketers that still refuse to understand that their Facebook Pages don't belong to them, or don't want to think about the implications of this fact, are in for a rude awakening as Facebook weaves an increasingly tangled web with its efforts to turn marketer activity on its social network into cold hard cash.
Brands are increasingly paying for 'Likes', followers and reviews, and despite the risks associated with this activity and the questionable efficacy of the tactic, there may be a logical reason for it.
That reason: according to Nielsen, consumers trust earned media, such as recommendations from friends and online reviews, far more than they do paid media.
Customer service is an area of focus for many companies today, and for good reason. Thanks to the rise of social media, when a company pisses a customer off, they have the ability to tell the world.
That's precisely what Andy McMillan did when he found himself in "Paypal hell."
For consumers, the cloud's appeal is hard-to-resist.
From music to documents to applications, and everything in between, the ability to access our 'stuff' anywhere we go on any device is an extremely attractive proposition.
Until it isn't.
With smartphone penetration rising and more and more consumers turning to the mobile web, the opportunity to get your mobile app into the hands of those consumers might seem to be growing by leaps and bounds.
But getting the users you acquire to stick around is proving challenging -- perhaps even more challenging than on the web.
Recently, mobile startup Path was caught 'stealing' its users' address books without their permission. Not surprisingly, this created a firestorm in the tech blogosphere.
In response, Path CEO Dave Morin, a former Facebook employee, issued an apology.
Edelman’s Trust Barometer for 2012, launched yesterday globally and today with specific data for the UK, reveals a "systemic decline in trust" according to the PR agency.
Yet for digital marketers, the growth of the receiver of trust being a ‘person like me’ could spell huge potential.
Android is growing like a weed. According to comScore, Android has extended its lead as the top smartphone platform in the United States, now accounting for 40% of the market.
The ecosystem around Android, however, isn't anywhere near as strong for Android, and Google may have a tough time doing that if it doesn't quickly respond to reports that some Android developers have been underpaid for sales of their apps in the Android Market.
If you run a business that's active online, or are involved in digital marketing in any way, chances are you've done business with a startup before.
No big deal, right? After all, today's hot startup could be tomorrow's Apple or Google, and even if it isn't, there's no denying that startups are a driving force behind innovation.
But should you always trust a startup? Are there times when joining forces with one is a bad idea?
Rebuilding trust with your customers isn't easy following a major
crisis. Sadly, relationships that take years to build can be harmed or
destroyed entirely practically overnight.
Alibaba, the Chinese business-to-business marketplace that Yahoo owns a
substantial chunk of, is the latest company to learn that lesson the hard way.