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Hi, As a whole I'd agree with Chris in that if you can find people with the right skills and expertise it is worth considering doing things in-house. Indeed, some agencies may simply not do things trasparently. ..which creates a gap in the market for agencies that offer an all-in-one service in the sense that they provide SEO as well as web design or other relevant services. On the other hand, there are cases where a company may not want to give access to their website to external agencies, or maybe the external agency is not familiar with the client's system or platforms, in which case the only option is for the agency to provide a report of recommendations and work with your various teams (marketing, web development, etc) to ensure that the necessary changes are implemented. As a company we provide clients with the choice of working with us in whatever way they feel most comfortable with: either doing everything ourselves or via their own internal teams. In some cases, we have even worked not only with the client's teams but also with their existing web suppliers and worked just as if we were part of the client's team. In short, we work in a very flexible way. Where we found a big gap in the market is doing SEO but in a combination of technology with marketing (ie. SEO), which means that we do not only look at a website just from a marketing perspective but we also review and evaluate many aspects of the whole system from programming, updgrade-ability and application performance to database structure and utilisation. The end results are really really good and do not even need to rely on link building, article writing or anything like that. There are even cases where such activities (link building, etc) are not allowed (eg. <a href="http://social.eyeforpharma.com/blogs/denis-kondopoulos/social-media-and-pharma-issues-opportunities-and-solutions" rel="nofollow" title="Web Development and Organic Search Engine Optimisation">Pharmaceutical SEO</a>). Still, we have managed to achieve great results and are very proud of having very happy customers who are happy and "want" to pay us as opposed to "having" to pay us. As a whole though, I think it is critical though to always keep all communication channels open with the client, ensure that everyone is aware of what needs to be done and what the end result/objective is and try to bring all relevant stakeholders together from the very beginning...from web developers and editors to the marketing/sales people and the marketing or operational director. Having the right skills either internally or externally is great but the fact is that reaching your goals cannot be done without team work, good communication and cooperation. regards, Denis <a href="http://www.naxtech.com" rel="nofollow" title="Web Development and Organic Search Engine Optimisation">www.naxtech.com - web development and online marketing</a>

Hi, As a whole I'd agree with Chris in that if you can find people with the right skills and expertise it is worth considering doing things in-house.  Indeed, some agencies may simply not do things trasparently.  ..which creates a gap in the market for agencies that offer an all-in-one service in the sense that they provide SEO as well as web design or other relevant services. On the other hand, there are cases where a company may not want to give access to their website to external agencies, or maybe the external agency is not familiar with the client's system or platforms, in which case the only option is for the agency to provide a report of recommendations and work with your various teams (marketing, web development, etc) to ensure that the necessary changes are implemented. As a company we provide clients with the choice of working with us in whatever way they feel most comfortable with: either doing everything ourselves or via their own internal teams.  In some cases, we have even worked not only with the client's teams but also with their existing web suppliers and worked just as if we were part of the client's team.  In short, we work in a very flexible way.  Where we found a big gap in the market is doing SEO but in a combination of technology with marketing (ie. SEO), which means that we do not only look at a website just from a marketing perspective but we also review and evaluate many aspects of the whole system from programming, updgrade-ability and application performance to database structure and utilisation.  The end results are really really good and do not even need to rely on link building,  article writing or anything like that. There are even cases where such activities (link building, etc) are not allowed (eg. <a title="Web Development and Organic Search Engine Optimisation" href="http://social.eyeforpharma.com/blogs/denis-kondopoulos/social-media-and-pharma-issues-opportunities-and-solutions" target="_blank">Pharmaceutical SEO</a>).  Still, we have managed to achieve great results and are very proud of having very happy customers who are happy and "want" to pay us as opposed to "having" to pay us. As a whole though, I think it is critical though to always keep all communication channels open with the client, ensure that everyone is aware of what needs to be done and what the end result/objective is  and try to bring all relevant stakeholders together from the very beginning...from web developers and editors to the marketing/sales people and the marketing or operational director. Having the right skills either internally or externally is great but the fact is that reaching your goals cannot be done without team work, good communication and cooperation. regards, Denis <a title="Web Development and Organic Search Engine Optimisation" href="http://www.naxtech.com" target="_blank">www.naxtech.com - web development and online marketing</a>

2009-11-05T15:55:24+00:00

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2009-11-05T15:55:24+00:00

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