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<p>Hi,</p>
<p>Haven't had this problem with Double Click and Google Analytics, but have had it with other systems and Google Analytics.</p>
<p>This may be too simple an answer, and something you've already looked into, but hopefully it might be useful!</p>
<p>We've often found the issue is that the sales tools tracking (ie the double click equivalent) is matching activity back to the original impression / click rather than when the next step actually happens. Whereas Google Analytics matches to when it actually happens.</p>
<p>EG someone clicks on the ad on Monday, and buys on Tuesday</p>
<p>Sales tool tracking shows a sale on Monday</p>
<p>Google Analytics shows a sale on Tuesday</p>
<p>Hope that helps</p>
<p>Chloe</p>
<p> </p>
<p>Hi,</p>
<p>Haven't had this problem with Double Click and Google Analytics, but have had it with other systems and Google Analytics.</p>
<p>This may be too simple an answer, and something you've already looked into, but hopefully it might be useful!</p>
<p>We've often found the issue is that the sales tools tracking (ie the double click equivalent) is matching activity back to the original impression / click rather than when the next step actually happens. Whereas Google Analytics matches to when it actually happens.</p>
<p>EG someone clicks on the ad on Monday, and buys on Tuesday</p>
<p>Sales tool tracking shows a sale on Monday</p>
<p>Google Analytics shows a sale on Tuesday</p>
<p>Hope that helps</p>
<p>Chloe</p>
<p> </p>
2009-10-28T13:23:21+00:00
true
3615
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http://econsultancy.com/forums/best-practice/discrepancy-between-google-analytics-and-doubleclick
2009-10-28T13:23:21+00:00
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