<?xml version="1.0" encoding="UTF-8"?>
<forum-post>
  <anonymous type="boolean">false</anonymous>
  <author-id type="integer">3755</author-id>
  <body-format>econsultancy_xml</body-format>
  <body-formatted>Hi Ross,&lt;br /&gt;Personally I would not actually recommend any B2B email data. Your own CRM data will always perform better and I have seen far too many dodgy lists from so called industry leaders which make my toes curl!&lt;br /&gt;&lt;br /&gt;However the guys I would suggest are Electric Marketing. They have what you are looking for although this data is very much opt-out rather than opt-in.&lt;br /&gt;&lt;br /&gt;Make sure whatever email data owner you choose you understand:&lt;br /&gt;&lt;ul&gt;&lt;li&gt;What hard bounce rate you can expect (Make sure its under 10%)&lt;/li&gt;&lt;li&gt;Who gets to deliver the email - if the data owner choose to deliver the data thats actually a good sign as they sound like they value their data!&lt;/li&gt;&lt;li&gt;What percentage of generic addresses you can expect - there is always likely to be some as most B2B data is SME&lt;/li&gt;&lt;li&gt;Think about the message - give the recipient some value. Salesy messages will fall flat&lt;/li&gt;&lt;/ul&gt;
Be realistic with what you expect to achieve with these emails though - email is great as a retention and CRM tool but fairly weak when it comes to acquisition. Long term put plans in place to fully profile your target market in-house rather than buying it in as this will always be more effective.&lt;br /&gt;&lt;br /&gt;Sean Duffy&lt;br /&gt;Emailcenter
&lt;p&gt;On 10:44:17 15 February 2008 IanMitchell1 wrote: &lt;/p&gt;&lt;blockquote&gt;&lt;p&gt;&#160;&lt;/p&gt;&lt;p&gt;Help Needed! &lt;/p&gt;&lt;p&gt;&lt;br /&gt;I am trying obtain good email / telephone data for a campaign to the Retail industry. &lt;/p&gt;&lt;p&gt;&lt;br /&gt;Other than using my existing CRM database I am struggling to find good sources to obtain accurate data. &lt;br /&gt;&lt;/p&gt;&lt;p&gt;My Specific Requirement Is: &lt;br /&gt;- Senior Decision Makers &lt;br /&gt;- Company Name &lt;br /&gt;- Telephone Number &lt;br /&gt;- Personal Email Address (Not Generic Emails) &lt;br /&gt;- Company Address &lt;br /&gt;Any help you can give would be much appreciated. &lt;br /&gt;&lt;br /&gt;Ross Taylor &lt;br /&gt;Marketing Manager &lt;br /&gt;Direct Response Ltd &lt;br /&gt;www.drltd.com &lt;br /&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;p&gt;&#160;&lt;/p&gt;</body-formatted>
  <body-unformatted>&lt;FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"&gt;Hi Ross,&lt;LineBreak /&gt;Personally I would not actually recommend any B2B email data. Your own CRM data will always perform better and I have seen far too many dodgy lists from so called industry leaders which make my toes curl!&lt;LineBreak /&gt;&lt;LineBreak /&gt;However the guys I would suggest are Electric Marketing. They have what you are looking for although this data is very much opt-out rather than opt-in.&lt;LineBreak /&gt;&lt;LineBreak /&gt;Make sure whatever email data owner you choose you understand:&lt;LineBreak /&gt;&lt;List Type="Disc"&gt;&lt;ListItem&gt;What hard bounce rate you can expect (Make sure its under 10%)&lt;/ListItem&gt;&lt;ListItem&gt;Who gets to deliver the email - if the data owner choose to deliver the data thats actually a good sign as they sound like they value their data!&lt;/ListItem&gt;&lt;ListItem&gt;What percentage of generic addresses you can expect - there is always likely to be some as most B2B data is SME&lt;/ListItem&gt;&lt;ListItem&gt;Think about the message - give the recipient some value. Salesy messages will fall flat&lt;/ListItem&gt;&lt;/List&gt;
Be realistic with what you expect to achieve with these emails though - email is great as a retention and CRM tool but fairly weak when it comes to acquisition. Long term put plans in place to fully profile your target market in-house rather than buying it in as this will always be more effective.&lt;LineBreak /&gt;&lt;LineBreak /&gt;Sean Duffy&lt;LineBreak /&gt;Emailcenter
&lt;Paragraph&gt;On 10:44:17 15 February 2008 IanMitchell1 wrote: &lt;/Paragraph&gt;&lt;Block Type="Reply"&gt;&lt;Paragraph&gt;&#160;&lt;/Paragraph&gt;&lt;Paragraph&gt;Help Needed! &lt;/Paragraph&gt;&lt;Paragraph&gt;&lt;LineBreak /&gt;I am trying obtain good email / telephone data for a campaign to the Retail industry. &lt;/Paragraph&gt;&lt;Paragraph&gt;&lt;LineBreak /&gt;Other than using my existing CRM database I am struggling to find good sources to obtain accurate data. &lt;LineBreak /&gt;&lt;/Paragraph&gt;&lt;Paragraph&gt;My Specific Requirement Is: &lt;LineBreak /&gt;- Senior Decision Makers &lt;LineBreak /&gt;- Company Name &lt;LineBreak /&gt;- Telephone Number &lt;LineBreak /&gt;- Personal Email Address (Not Generic Emails) &lt;LineBreak /&gt;- Company Address &lt;LineBreak /&gt;Any help you can give would be much appreciated. &lt;LineBreak /&gt;&lt;LineBreak /&gt;Ross Taylor &lt;LineBreak /&gt;Marketing Manager &lt;LineBreak /&gt;Direct Response Ltd &lt;LineBreak /&gt;www.drltd.com &lt;LineBreak /&gt;&lt;/Paragraph&gt;&lt;/Block&gt;&lt;Paragraph&gt;&#160;&lt;/Paragraph&gt;&lt;/FormattedContent&gt;</body-unformatted>
  <created-at type="datetime">2008-02-18T20:55:59+00:00</created-at>
  <enabled type="boolean">true</enabled>
  <forum-thread-id type="integer">2669</forum-thread-id>
  <id type="integer">8625</id>
  <legacy-forum-message-id type="integer">109620</legacy-forum-message-id>
  <marked-as-spam type="boolean" nil="true"></marked-as-spam>
  <referrer nil="true"></referrer>
  <updated-at type="datetime">2008-02-18T20:55:59+00:00</updated-at>
  <user-agent nil="true"></user-agent>
  <user-ip nil="true"></user-ip>
</forum-post>
