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  <body-formatted>&lt;p&gt;We've had some fairly conclusive results running A/B tests over the years that show (generally) a lighter-weight (actual KB load) page converts better than a heavier version. With the growth in faster broadband speeds I suppose we should start to see this performance differential dissappearing. Thoughts?&lt;/p&gt;</body-formatted>
  <body-unformatted>&lt;p&gt;We've had some fairly conclusive results running A/B tests over the years that show (generally) a lighter-weight (actual KB load) page converts better than a heavier version. With the growth in faster broadband speeds I suppose we should start to see this performance differential dissappearing. Thoughts?&lt;/p&gt;</body-unformatted>
  <created-at type="datetime">2009-11-02T13:21:31+00:00</created-at>
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