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  <body-formatted>&lt;p&gt;There are considerable conversion improvements to be made by reducing the load time of your pages. &lt;/p&gt;
&lt;p&gt;However, as broadband speeds improve, user expectation on what is a fast response time also changes. There used to be an expectation that users would wait up to 10 seconds for a page to download, now this is more like 2.&lt;/p&gt;
&lt;p&gt;Just because broadband speeds increase, website developers should not make heavier and heavier pages.&lt;/p&gt;</body-formatted>
  <body-unformatted>&lt;p&gt;There are considerable conversion improvements to be made by reducing the load time of your pages. &lt;/p&gt;
&lt;p&gt;However, as broadband speeds improve, user expectation on what is a fast response time also changes. There used to be an expectation that users would wait up to 10 seconds for a page to download, now this is more like 2.&lt;/p&gt;
&lt;p&gt;Just because broadband speeds increase, website developers should not make heavier and heavier pages.&lt;/p&gt;</body-unformatted>
  <created-at type="datetime">2009-11-04T13:29:20+00:00</created-at>
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  <referrer>http://econsultancy.com/forums/best-practice/landing-page-weight-significant-to-conversion-rate?page=1</referrer>
  <updated-at type="datetime">2009-11-04T13:29:20+00:00</updated-at>
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