Econsultancy has published an SEO Best Practice Guide, a comprehensive report about search engine optimization written by Dr Dave Chaffey which has been described as the 'SEO Bible'. We have also published a business case for SEO and a Request for Proposal template file for those looking to hire an SEO agency.
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Best practice approach to securing user engagement with a company intranet 7 replies Query: Which agency designed this? 5 replies Building a bespoke PDF brochure via web form 4 replies Email marketing 4 replies Homepage vs Landing Page 3 replies
eCommerce manager at Identity Direct / Ortega
21 September 2009 00:24am
I have noticed that an agency seems to be interlinking amongst its clients and indeed its own sites.
For example
check out the footers at the bottom of these sites
http://www.diadora.com.au/
http://www.godfreys.com.au/
http://www.lifefitness.com.au/
All of them seem to be from the 'SEO company' that 'did' their SEO. In fact all their clients seem to have this 'seo agency' anchor text embedded in their footers.
I am not sure about the value of this method (linking from the agency to the clients in a circular reference)
any thoughts?
jon
Client Services Manager at TIG Global
28 September 2009 03:00am
i have seen and used this kind of method. Essentially by linking to other sites you build a reputatuion as a trusted/relevant site - it also helps with indexing to an extent
As a user journey it has little/no purpose whatsoever - it is purely an SEO tactic
Does that make sense?
Digital Account Executive at Red Ant
28 September 2009 17:51pm
They are clearly using optimised anchor text to link to their pages - I would say this was a little cheeky of them!
(Yes, we do link to our website from clients but only by our company name.)
Marketing Director at Net Commerce Solutions Ltd
09 October 2009 11:21am
Even high quality SEO companies place attribution links in their client footers - with their client's permission of course. Typically, they reciprocate by putting a link to their client site in their portfolio page.
What is cheeky here is that the SEO company has placed multiple links in the footer. In fact it links back to no less than 7 pages on the SEO company site - defintely a bit cheeky!
Kevin
15 October 2009 18:35pm
This is a good thing for SEO company. If the SEO company achieves a good Google first page position and uses its name on the footer of the client, this is a demonstration of its SEO service power.
p.s. these links dont have any weight in terms of backlinks for the SEO company.
Director at AdStorm Ltd
21 October 2009 10:53am
I think it makes the company look a bit cheap to be honest, and I suspect those dark grey links on a black background risk triggering Google's spam alerts and damaging their trust score. Definitely steer clear of this one.
Director at CBW Group
26 November 2009 21:04pm
Question? I thought a 1 way link to you was viewed as having value especially if from a site with PR and with relevant anchor text BUT if you have a link back to the site then Google views this as a reciprocal link with now value. What is the view?
Director at CBW Group
26 November 2009 21:05pm
Question? I thought a 1 way link to you was viewed as having value especially if from a site with PR and with relevant anchor text BUT if you have a link back to the site then Google views this as a reciprocal link with now value. What is the view?
SEO analyst at ExpertAdvertisingsolutions
27 November 2009 06:54am
We do have SEO company ans we do the same as you mentioned as hence we take this opportunity to provide you with right information.expert Advertising Solutions has organized and implemented creativity, a unique outlook and the success of professionalism to cater quality and value to clients ranging over start-up companies, established companies and individuals. Please refer our site http://www.expertadvertisingsolutions.com/